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Corynn Myers headshot
Safaniya “Safy” Stevenson headshot

How to Build a TikTok Program at Your University

with Corynn Myers and Safaniya “Safy” Stevenson

I have a group code.

You're invited to enroll in a 4-week educational cohort on TikTok Strategy for Higher Education


From dethroning YouTube in time spent with content, to threatening Google’s position as the top search engine, TikTok’s rise to fame has been nothing short of impressive.

This 4-part course will help higher education professionals who are overseeing or implementing their institution’s content and social media strategies take advantage of TikTok’s many opportunities for Higher Ed including:

    1. How you can tie institutional-level priorities to your TikTok strategy for more buy-in and better results

    2. How you can take advantage of the new era of curated discovery & meet students where they are

    3. How higher ed can stay nimble and tap into trends despite restrictions on sounds


4 Video Sessions

Each class will be 75 minutes long with 45-50 minutes of teaching and the 25-30 minutes of collaboration. 

Worksheets and Templates

Any and all course materials referenced by the instructor will be accessible to participants. 

Cohort Pricing


Async Registration


Get full access to the cohort video recordings and worksheets. Complete the cohort on your own schedule!  

Register Now


Corynn Myers headshot

Corynn Myers

Corynn is the Director of Brand Strategy at Simpson Scarborough where she provides strategic oversight on the development of higher education brand platforms, messaging architecture, and content strategies.  

Previously, Corynn created multi-channel content strategies for national brands at Convince and Convert and oversaw digital strategy at the University of Michigan as the Associate Director of Marketing.

When she’s not working, Corynn enjoys browsing Antique shops with her husband, coaching her daughter’s softball team, and building Magnatile masterpieces with her son.

Safaniya “Safy” Stevenson headshot

Safaniya “Safy” Stevenson

Safaniya “Safy” Stevenson has worked in Marketing and Communications for nearly a decade spanning industries like Agribusiness, Early Childhood Development, Advanced Manufacturing & Energy, just to name a few. She is always finding opportunities to help clients push the envelope in their digital communications through omnichannel strategies.

Currently, Safy is the Associate Director of Integrated Marketing Strategy at SimpsonScarborough, a research and branding agency specializing in Higher Education, and is leading the expansion of marketing and experience services with the agency’s over 300 higher ed partners.

She resides in Raleigh, North Carolina with her son and 20+ plants. When she isn’t strategizing marketing plans, Safaniya and her son enjoy mini golfing and drinking bubble tea.

Brought to you by

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DD Agency is an enrollment marketing agency that helps the Davids of higher ed beat their Goliaths. This team of content strategists and marketing technologists is known for helping admissions and marketing teams do more with less — oh, and they're also HubSpot's #1 Higher Education Partner Agency. You can't pick your faculty, but you can pick your marketing team. Give the giant slayers a ring



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