A Journey to the 'Tech Side' in an Age of Change

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

I am a higher education strategist with over a decade of experience in recruiting, admissions and enrollment management roles. I am also a Certified Salesforce Administrator, a Lean Black Belt, and a Certified-Agile Scrum Master who champions continuous, innovative thinking to foster the ability to strategically meet and exceed goals at colleges and universities. With a strong emphasis on collaboration and teamwork, my project management and leadership styles focus on utilizing the Salesforce platform for data-driven decision making and creating proactive changes to achieve successful outcomes. I currently work as a Salesforce Administrator and Process Analyst at the University of New Hampshire (UNH) on the Enterprise Technology & Services CRM Service Line. My role focuses on Salesforce Administration, process improvement, business intelligence and analysis, and project management. I design, implement, and support Salesforce solutions for UNH as part of a larger team that supports CRM for all institutions within the University System of New Hampshire (USNH). I provide technical and analytical expertise in support of CRM-related projects and business analytics initiatives. While doing this, I also develop, implement, manage, and optimize current processes within the CRM.