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About the Episode
The what's what...
Mickey Baines and Jamie Gleason go 'guest-less' on this episode of CRMprov as they ruminate on the CRM implementation expectations, process, scaling, and timeline. These seasoned pros have both been through on-campus CRM decisions and implementations processes. They have seen "the good, the bad, and the ugly" when it comes to this process - both on campus and from the vendor perspective. While they've seen things go very wrong, they've also witnessed implementations go very right.
As commencement passes and summer approaches, many institutions are in the final decision-making process for a new CRM implementation, in the sales process for a new technology, or in the midst of implementing a new tool. While it's easy to wear rose-colored glasses and think that your implementation will be flawless, that is typically not exactly how it goes.
Mickey and Jamie will highlight tips for a smooth implementation and share ways you can level-set the expectations for different divisions or teams involved in the process. Jump on board the CRM train as they take a short trip through implementation as they have seen it.
About the Podcast
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!
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learn moreCRMprov
CRMprov is a biweekly show that reveals how institutions can experience growth through technology. Tune in as higher ed enthusiasts Mickey Baines and Jamie Gleason partake in free-range dialogue around changes in edtech (including CRMs), vendor tutorials, insights on outcomes, industry adoption, and more!
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