Conversational Marketing for Higher Education eCourse

Session #1: What is Conversational Marketing?

• An intro to the course
• Conversational Marketing : A Framework That Aligns With How People Buy
• How Conversational Marketing Applies to Higher Ed

try session

Session #2: Why Conversational Marketing Works for Higher Ed Student Recruitment

• Why You Don’t Just Need a Prettier Website
• What to include in your institution’s search
• How Conversational Marketing Reduces Friction in the Student Journey
• Examples of Conversational Marketing Playbooks
• What Functionality You Need to Succeed in Today’s Higher Ed Landscape
• How Conversational Marketing Fits into Your School’s Strategic Enrollment Marketing Plan

Session #3: How to Create a Conversational Marketing Strategy for Your School

• Understand Today’s Student Journey
• How to Start Crafting Your Conversational Marketing Strategy
• A Guide to Creating Conversational Marketing Playbooks

Session #4: The Technology Stack You Need to Do Conversational Marketing

• What Platforms and Tools do You Need for Conversational Marketing
• What Platforms and Tools do You Need for Conversational Marketing
• What Platforms and Tools do You Need for Conversational Marketing

Session #5: How to Craft Conversational Messages — A Collaborating Brainstorm and Branding Exercise

• How to Make Your Communications More Conversational
• How to Make Your Chatbots Fun — And Why You Should
• How to Make Your Texts Stand Out
• How to Write Emails That Get Opened

Session #6: Closing Remarks

• Closing Remarks