ContentEd Opening Keynote: From Communication Tool to Strategic Asset, Social Media is in Its Leadership Era

In the ever-evolving landscape of digital communication, the significance of social media has undergone a profound transformation. What was once seen as work for interns or junior staff, social media management now holds a strategic and central position within organizations. In this presentation, Jenny will explore this paradigm shift, emphasizing its strategic relevance to an institution’s brand presence and how social media assumes a pivotal role during times of crisis.

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Jenny Li Fowler

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Meet others

Ty Garricken

Ty is a two-time graduate from Ball State University, earning a bachelor’s in Journalism Graphics in 2015 and a master’s in Student Affairs Administration in Higher Education (SAAHE) in 2018.

Diane Burkett

Diane L. Burkett serves as the executive director of marketing and public affairs at College of the Mainland. Her diverse professional career, spanning across the public and private sectors in both higher education and software.

Claire Brady

Claire is a seasoned executive and recognized change agent and coalition builder with significant experience improving processes, leading digital transformations, building world-class teams, and achieving strategic goals.

Sarah Russell

As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels.

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