Elevate Your GEM Recruitment and Marketing Using AI

Dive into the fascinating universe of creating your own chatbots and analyzing information in ways tailored to the world of higher education. While there are plenty of tools out there, we're going to focus on how you can use prompt engineering and ChatGPT to attract and engage graduate students. 

Here's what you'll get from our session:

  • Crafting Conversations: Discover how to write questions and prompts that get you exactly the kind of responses you need, making your recruitment and engagement efforts more direct and impactful.
  • Simplifying Data: Learn to make sense of and use data in smart ways to shape your marketing strategies and make more informed decisions when it comes to enrolling students.
  • Building Your Own AI: Get hands-on experience in creating AI tools that are customized for the specific needs of marketing and recruiting graduate students. See how these tailored solutions can streamline your tasks and open up new possibilities.
  • Ready-to-Use AI Tools: You’ll also gain access to more than 10 AI tools we’ve created specifically for higher education. These are ready for you to use right away and will help spark ideas for your own AI projects.

This workshop is designed for anyone interested in learning more about AI and prompt engineering, regardless of your experience with AI. Join us to see how AI can elevate your graduate program's recruitment and marketing efforts in easy-to-understand ways!

Blog posts by

Shane Baglini

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Meet others

Ty Garricken

Ty is a two-time graduate from Ball State University, earning a bachelor’s in Journalism Graphics in 2015 and a master’s in Student Affairs Administration in Higher Education (SAAHE) in 2018.

Diane Burkett

Diane L. Burkett serves as the executive director of marketing and public affairs at College of the Mainland. Her diverse professional career, spanning across the public and private sectors in both higher education and software.

Claire Brady

Claire is a seasoned executive and recognized change agent and coalition builder with significant experience improving processes, leading digital transformations, building world-class teams, and achieving strategic goals.

Sarah Russell

As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels.

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