Meet Goodkind

Students communicate with video — schools should too. Goodkind is the first video messaging platform for admissions and recruiting teams. Customers use Goodkind to transform key touchpoints in their student journeys by an average of 5x, boosting engagement, increasing yield and decreasing melt rates. To date, their customers have transformed 565,000 touchpoints using Goodkind. Find out more about Goodkind's features through our series of interviews with Justin Rotman, Co-Founder and CEO of Goodkind.
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Exclusive Overview of Goodkind

We go 'behind the pitch deck' with these exclusive interviews with Justin Rotman, Co-Founder and CEO of Goodkind — check out his answers to our questions about Goodkind's features in our videos below.

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What Exactly IS Goodkind?

Get to know Goodkind’s founder, Justin Rotman, and discover why Goodkind was built and how Goodkind works.

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How Do You Create a Video Campaign with Goodkind?

Learn how easy it is to create a video campaign in Goodkind.

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How Easy is it to Record and Send Videos with Goodkind?

A matter of seconds!  That’s all it takes to record, edit, and send a video message via Goodkind.

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How Does Goodkind Integrate with my CRM?

Goodkind is a channel to augment your marketing and communication strategies.  As such, integrations are very important to them. They’ve got integrations with HubSpot, Salesforce, and other leading CRMs.

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How Do I Send Goodkind Videos via Text? And How About Email?

Goodkind allows you to send both video SMS text messages and video emails...discover how it works in this walkthrough!

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Are All Goodkind Videos 1:1? Do Schools Use Goodkind for Blast Communications?

Learn about the various video types and segments that Goodkind offers.

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How Does Marketing Automation in Goodkind Work? Can Videos Automatically be Triggered?

Goodkind integrates with your CRM so that videos can be sent automatically after a prospect takes a particular action.

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How Are Colleges and Universities Using Goodkind for Student Recruitment?

Get a behind-the-scenes look at how schools are using Goodkind for post-inquiry, post-app, and yield campaigns!

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How Are Schools A/B Testing Videos and CTAs with Goodkind? And How is this Data Being Transferred Back to the CRM?

Discover how institutions are leveraging data and insight collected in Goodkind to inform their overarching prospect nurturing strategies.

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How Are Schools Using Goodkind to Nurture Unique Student Segments?

Access insight into the difference between 1:1 communications and 1:segment communications in Goodkind.

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What Kind of Data and Analytics Does Goodkind Provide on Video Engagement?

Understand how Goodkind tracks engagement and how your admissions team can use this information to prioritize specific inquiries and applicants.

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How Easy is it to Get Started with Goodkind? And What Support Does Goodkind Provide?

You can send your first Goodkind video the same day you purchase the software!

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Who Are Goodkind's Competitors? And How Do They Stack Up to Goodkind?

Are there other tools like Goodkind in the marketplace you should consider?

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What Does Goodkind Cost?

Let’s talk about investment...learn what it costs to get started with Goodkind.

It's nice to meet you!

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Justin Rotman

Justin Rotman is the co-founder and CEO of Goodkind, the first video messaging platform for student recruitment and admissions. Goodkind grew out of Justin and co-founder, Michael Warshafsky’s, experiences managing call centers for large institutions and seeing the need for a new way to communicate — one that was far more authentic and personal.

Get a Personal Introduction to the Goodkind Team...
and qualify for a special Enrollify subscriber-only discount.