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FRIdeas #53: 13 Higher Ed Marketing Predictions for 2022
What if...You couldn't use "experiential learning", "small class sizes",...
Every good enrollment marketer knows the importance of SEO research to...
After a week of traveling around New England, Zach reflects on some of the...
Ever wonder which schools are ranking in top positions on Google SERPs for...
Over the last 18 months, Zach has been fortunate enough to interview more...
Every higher ed marketer wants better, unique prospective-student...
The new fiscal year has started...budgets are more or less set...but just...
Has graduate enrollment marketing really changed because of the pandemic?
Can you believe July is just around the corner? For most enrollment...
In the third and final part of our YouTube Advertising for Higher Ed...
If a picture's worth a thousand words, a video must be worth a million?!
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A recent Pew Research Center report pegged YouTube as the most popular and...
TikTok advertising today is basically what Facebook Advertising was in...
It's that time of year when the inboxes of high school seniors are filled...
In late 2019, LEGO and The Harris Poll teamed up to survey 12-17 year olds...
If you're a graduate enrollment manager, chances are you've run a LinkedIn...
Ever wondered how much traffic your competitor school gets from YouTube?...
At Enrollify, we spend a lot of time every week researching the latest...
So you understand the content topics you want your school to own...You've...
Everybody's talking about Clubhouse — the new, invite-only audio-drop-in...
What's your best guess at which page (or pages) on your website rank...
A couple of times a week, we receive emails from you, our loyal...
We've been thinking a lot about the macro-enrollment marketing trends that...
A must-watch download of ideas before you head out for the holidays!
Do you know how many people are searching for "finish my degree online"...
Over the past three months, I've received 5x the number of questions about...
On Monday, Jen sent me a Slack message saying her school spent $5k on a...
There's a lot of content out there on how to run a successful virtual...
In case no one has told you this week, thank you for the work you do!
For the last four years, Judy has used a vendor to run her programs'...
This week I received 7 webinar invitation emails, 5 virtual conference ...
On Tuesday morning I received a message from one our premium subscribers.
I was feeling a little bold (and a little bored) last night...
It was going to cost her $200,000...
I want to let you in on a little secret.
I've been thinking a lot about branding lately.
I've been thinking a lot about branding lately.
On Wednesday I received a concerned message from an Enrollify subscriber.
A couple of months ago, the team and I engaged in a secret shopper...
Yesterday I had a fascinating conversation with Rob Zinkan about the...
Earlier this week, I finished reading That Will Never Work: The Birth of...
It's hard to think about celebrating any sort of milestone right now, but...
Earlier this week, I had a conversation with my brother who is a high...
I got a message on LinkedIn from an enrollment marketer this week saying...
I've been wanting to do this for awhile...and last night as I was...
I'm excited to bring you this next episode of FRIdeas on 3 Video Campaign...
I've been thinking a lot about my enrollment marketer friends this week.
There's an incredible opportunity for enrollment marketers right now, and...
Fun fact: my grandmother texted me yesterday and asked who I'd be...
I submitted RFI forms at 80 different business schools…here's what...
The team and I have been on a tear trying to deliver value during these...
Mongoose is a conversational software company focusing 100% on higher education. Institutions are talking about how chatbots help, but traditional chatbots can only do so much. What your website might need is an enterprise virtual assistant - technology that helps visitors complete tasks that normally only a human would be able to help with. What your website might need is Harmony. Learn more about how you can use Google Analytics to evaluate what your site needs with Mongoose's free guide. Visit our site or access the guide below.
One of the biggest challenges of personalization is doing it at scale. Admissions marketing automation makes it possible to deliver personal attention without stressing your writing and design resources. Element451’s Admissions Marketing Automation Guide will give you a framework for operationalizing things like persona development and dynamic content. You’ll gain a new understanding of how the right techniques and technology boosts engagement, efficiency, and ultimately enrollment. To take your learning to the next level, apply for our Enrollment Analytics Certificate course and find out how to leverage data for student recruitment (Apply by August 15th for a special Enrollify discount!).
Funnelback's Program Finder allows prospects to easily browse, compare, and research your institution's core offerings. Digital experiences need to match the high expectations of the new generation of students. Research has shown that there is a direct correlation between the time it takes a potential student to find a program on your website, and the decision to make an application. Allow prospective students to browse or search for a program that is right for them based on keywords, degree type, term, location, and more. Visit our site or learn more about our Program Finder below.
Chatter is where great decisions start. It’s the first (and only) feedback platform for the education industry’s leading CRMs, SIS’s, marketing services agencies, online program managers, admissions coaches, and more. Get started by reading reviews and writing one of your own!
Meet Enrollify Exclusives — it's sort of like a Costco or a Sam's Club without the membership fee...oh, and instead of discounts on food, you get special deals on higher ed software, vendor services, premium content offerings, and a lot more.
