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FRIdeas #53: 13 Higher Ed Marketing Predictions for 2022

FRIdeas #52: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning

What if...You couldn't use "experiential learning", "small class sizes",...

FRIdeas #51: How to Do SEO Research For Free — My Latest Favorite Hack.

Every good enrollment marketer knows the importance of SEO research to...

FRIdeas #50: 7 Insights on the Future of Higher Education from Today’s College Students

After a week of traveling around New England, Zach reflects on some of the...

FRIdeas #49: What School is Ranking #1 on Google for These Hot Keywords?

Ever wonder which schools are ranking in top positions on Google SERPs for...

FRIdeas #48: 10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed

Over the last 18 months, Zach has been fortunate enough to interview more...

FRIdeas #47: 3 Super Simple Frameworks for Better Higher Ed Email Communication Flows

Every higher ed marketer wants better, unique prospective-student...

FRIdeas #46: 5 Questions Every Higher Ed Marketer Should Be Asking Right Now

The new fiscal year has started...budgets are more or less set...but just...

FRIdeas #45: The 2021 Enrollment Marketing Benchmarks Report for Graduate Enrollment Managers

Has graduate enrollment marketing really changed because of the pandemic? 

FRIdeas #44: How to Spend Your Last Few Dollars from FY 2020/21 — And Generate The Greatest ROI While Doing So

Can you believe July is just around the corner? For most enrollment...

FRIdeas #43: How to Advertise on YouTube [Part 3]: Generating Qualified Inquiries and Maximizing ROI

In the third and final part of our YouTube Advertising for Higher Ed...

FRIdeas #42: How to Advertise on YouTube [Part 2]: 3 Tips for Effective Creative that Attracts and Converts Students

If a picture's worth a thousand words, a video must be worth a million?!

...

FRIdeas #41: How to Advertise on YouTube [Part 1]: 3 Tips for Enrollment Marketers Striving to Increase Brand Awareness

A recent Pew Research Center report pegged YouTube as the most popular and...

FRIdeas #40: How Enrollment Marketers Should Advertise on TikTok

TikTok advertising today is basically what Facebook Advertising was in...

FRIdeas #39: How to Reverse Engineer Your Competitor’s Twitter Strategy…and Up Your Own Game While You’re At It

It's that time of year when the inboxes of high school seniors are filled...

FRIdeas #38: 6 Search Trends That Every Higher Ed Marketer Who Cares About “Being Different” Should Be Aware Of

In late 2019, LEGO and The Harris Poll teamed up to survey 12-17 year olds...

FRIdeas #37: Do Video Ads on LinkedIn Work for Higher Ed Marketers?

If you're a graduate enrollment manager, chances are you've run a LinkedIn...

FRIdeas #36: 3 New Tools, Platforms, and Channels That Every Higher Ed Marketer Should Be Aware of in 2021

Ever wondered how much traffic your competitor school gets from YouTube?...

FRIdeas #35: Confessions of a Marketing Consultant…3 Things I Learned This Week That Made Me Change My Mind.

At Enrollify, we spend a lot of time every week researching the latest...

FRIdeas #34: How to Dramatically Boost Your SEO Game by Leveraging the Power of User-Generated Content

So you understand the content topics you want your school to own...You've...

FRIdeas #33: To Clubhouse or Not to Clubhouse…That is the Question. Here Are Some Answers.

Everybody's talking about Clubhouse — the new, invite-only audio-drop-in...

FRIdeas #32: Your Majors & Programs Website Page Probably Sucks...Here’s What To Do About It.

What's your best guess at which page (or pages) on your website rank...

FRIdeas #31: The Enrollment Marketer’s 2021 Toolbox: The Tech, Tools, and Toys You Need for Success

A couple of times a week, we receive emails from you, our loyal...

FRIdeas #30: 3 Macro-Enrollment Marketing Trends I’m Paying Attention To...And Thoughts on Why You Should Be Too

We've been thinking a lot about the macro-enrollment marketing trends that...

FRIdeas #29: 11 Ideas and Insights for Higher Ed Marketers to Consider as 2021 Approaches

A must-watch download of ideas before you head out for the holidays!

FRIdeas #28: 9 Trends in Search That Should Be Informing Every Higher Ed Marketer's Content Strategy Right Now

Do you know how many people are searching for "finish my degree online"...

FRIdeas #27: SEO Hacks for the Higher Ed Marketer with Little-to-No Time, Money, or SEO Knowledge

Over the past three months, I've received 5x the number of questions about...

FRIdeas #26: How to Get Better at Social Media Advertising Today — Pro Tips for Scrappy Enrollment Marketers

On Monday, Jen sent me a Slack message saying her school spent $5k on a...

FRIdeas #25: 3 Ideas for POST-Event Communication Strategies That Will Help Your School Stand Out...

There's a lot of content out there on how to run a successful virtual...

FRIdeas #24: How to Create Content That Will Get Your Graduate Program on the First Page of Google SERPs

I've got some big news!

FRIdeas #23: How to Best Use Your Travel and Professional Development Budget in a Year Without Travel

In case no one has told you this week, thank you for the work you do!

FRIdeas #22: How to Reverse Engineer Your Competitor’s Digital Ad Strategy to Garner Insight for Your Promotions

For the last four years, Judy has used a vendor to run her programs'...

FRIdeas #21: 3 Ideas on How to Make Your Virtual Fall Recruitment Events Stand Out...

This week I received 7 webinar invitation emails, 5 virtual conference ...

FRIdeas #20: 3 Tools That Will Help You Make Better Enrollment Marketing Content Immediately...

On Tuesday morning I received a message from one our premium subscribers.

FRIdeas #19: How to Write Landing Page Copy That Doesn’t Suck — 3 Live, Free, Original Examples You Should Snatch

I was feeling a little bold (and a little bored) last night...  

FRIdeas #18: 3 New Tools Enrollment Marketers Should Seriously Think About Using Going into Fall 2020

It was going to cost her $200,000...  

FRIdeas #17: 6 Relatively Unorganized and Certainly Unpolished Lessons Learned on Email Marketing

I want to let you in on a little secret. 

FRIdeas #16: Your Website is Now Your Most Important Tool for Student Recruitment...It's Time to Audit it for Dead Ends

I've been thinking a lot about branding lately. 

FRIdeas #15: 3 Trigger-Based Email Templates You Should Steal Right Now...Before Someone Else Does!

I've been thinking a lot about branding lately. 

FRIdeas #14: 3 New Ideas to Help You Become a Better Enrollment Marketer This Summer

On Wednesday I received a concerned message from an Enrollify subscriber.

FRIdeas #13: 13 Stats from Business School Communication Flows That All Enrollment Marketers Should Know...And Then Disrupt

A couple of months ago, the team and I engaged in a secret shopper...

FRIdeas #12: 3 New Ideas for How to Generate Quality Prospective Students This Summer...

Yesterday I had a fascinating conversation with Rob Zinkan about the...

FRIdeas #11: 5 Ideas for How to Increase Engagement with Prospects by Repurposing Your Existing Content...

Earlier this week, I finished reading That Will Never Work: The Birth of...

FRIdeas #10: 10 Creative(ish) Ideas for Email A/B Tests That You Should Steal Before Someone Else Does

It's hard to think about celebrating any sort of milestone right now, but...

FRIdeas #9: Watch This Before You Start Working on Your Fall 2021 Recruitment Strategies...

Earlier this week, I had a conversation with my brother who is a high...

FRIdeas #8: Here's How You Should Spend Your Last Few Dollars from FY 2019/2020

I got a message on LinkedIn from an enrollment marketer this week saying...

FRIdeas #7: How to Increase Your Website Visit-to-Inquiry Conversion Rate With Zero Budget

I've been wanting to do this for awhile...and last night as I was...

FRIdeas #6: 3 Video Campaign Ideas That (just about) Any Enrollment Marketer Could Pull Off Right Now

I'm excited to bring you this next episode of FRIdeas on 3 Video Campaign...

FRIdeas #5: 3 Unique Enrollment Marketing Campaign Ideas You Should Steal Right Now…

I've been thinking a lot about my enrollment marketer friends this week. 

FRIdeas #4: How to do Better Social Media Video Marketing: Strategies, Tools, and Resources

There's an incredible opportunity for enrollment marketers right now, and...

FRIdeas #3: How to Find Qualified Prospective Students During COVID-19

Fun fact: my grandmother texted me yesterday and asked who I'd be...

FRIdeas #2: 3 Ideas for How to Augment Your Email Comm Flows in the COVID-19 Era

I submitted RFI forms at 80 different business schools…here's what...

FRIdeas #1: 3 Ideas for How to Execute Yield Campaigns in the COVID-19 Era

The team and I have been on a tear trying to deliver value during these...

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