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FRIdeas #50: 7 Insights on the Future of Higher Education from Today’s College Students

FRIdeas #49: What School is Ranking #1 on Google for These Hot Keywords?

Ever wonder which schools are ranking in top positions on Google SERPs...

FRIdeas #48: 10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed

Over the last 18 months, Zach has been fortunate enough to interview...

FRIdeas #47: 3 Super Simple Frameworks for Better Higher Ed Email Communication Flows

Every higher ed marketer wants better, unique prospective-student...

FRIdeas #46: 5 Questions Every Higher Ed Marketer Should Be Asking Right Now

The new fiscal year has started...budgets are more or less set...but...

FRIdeas #45: The 2021 Enrollment Marketing Benchmarks Report for Graduate Enrollment Managers

Has graduate enrollment marketing really changed because of the...

FRIdeas #44: How to Spend Your Last Few Dollars from FY 2020/21 — And Generate The Greatest ROI While Doing So

Can you believe July is just around the corner?  For most enrollment...

FRIdeas #43: How to Advertise on YouTube [Part 3]: Generating Qualified Inquiries and Maximizing ROI

In the third and final part of our YouTube Advertising for Higher Ed...

FRIdeas #42: How to Advertise on YouTube [Part 2]: 3 Tips for Effective Creative that Attracts and Converts Students

If a picture's worth a thousand words, a video must be worth a million?!

FRIdeas #41: How to Advertise on YouTube [Part 1]: 3 Tips for Enrollment Marketers Striving to Increase Brand Awareness

A recent Pew Research Center report pegged YouTube as the most popular...

FRIdeas #40: How Enrollment Marketers Should Advertise on TikTok

TikTok advertising today is basically what Facebook Advertising was in...

FRIdeas #39: How to Reverse Engineer Your Competitor’s Twitter Strategy…and Up Your Own Game While You’re At It

It's that time of year when the inboxes of high school seniors are...

FRIdeas #38: 6 Search Trends That Every Higher Ed Marketer Who Cares About “Being Different” Should Be Aware Of

In late 2019, LEGO and The Harris Poll teamed up to survey 12-17 year...

FRIdeas #37: Do Video Ads on LinkedIn Work for Higher Ed Marketers?

If you're a graduate enrollment manager, chances are you've run a...

FRIdeas #36: 3 New Tools, Platforms, and Channels That Every Higher Ed Marketer Should Be Aware of in 2021

Ever wondered how much traffic your competitor school gets from...

FRIdeas #35: Confessions of a Marketing Consultant…3 Things I Learned This Week That Made Me Change My Mind.

At Enrollify, we spend a lot of time every week researching the latest...

FRIdeas #34: How to Dramatically Boost Your SEO Game by Leveraging the Power of User-Generated Content

So you understand the content topics you want your school to own......

FRIdeas #33: To Clubhouse or Not to Clubhouse…That is the Question. Here Are Some Answers.

Everybody's talking about Clubhouse — the new,  invite-only...

FRIdeas #32: Your Majors & Programs Website Page Probably Sucks...Here’s What To Do About It.

What's your best guess at which page (or pages) on your website rank...

FRIdeas #31: The Enrollment Marketer’s 2021 Toolbox: The Tech, Tools, and Toys You Need for Success

A couple of times a week, we receive emails from you, our loyal...

FRIdeas #30: 3 Macro-Enrollment Marketing Trends I’m Paying Attention To...And Thoughts on Why You Should Be Too

We've been thinking a lot about the macro-enrollment marketing trends...

FRIdeas #29: 11 Ideas and Insights for Higher Ed Marketers to Consider as 2021 Approaches

A must-watch download of ideas before you head out for the holidays!

FRIdeas #28: 9 Trends in Search That Should Be Informing Every Higher Ed Marketer's Content Strategy Right Now

Do you know how many people are searching for "finish my degree online"...

FRIdeas #27: SEO Hacks for the Higher Ed Marketer with Little-to-No Time, Money, or SEO Knowledge

Over the past three months, I've received 5x the number of questions...

FRIdeas #26: How to Get Better at Social Media Advertising Today — Pro Tips for Scrappy Enrollment Marketers

On Monday, Jen sent me a Slack message saying her school spent $5k on a...

FRIdeas #25: 3 Ideas for POST-Event Communication Strategies That Will Help Your School Stand Out...

There's a lot of content out there on how to run a successful virtual...

FRIdeas #24: How to Create Content That Will Get Your Graduate Program on the First Page of Google SERPs

I've got some big news!

FRIdeas #23: How to Best Use Your Travel and Professional Development Budget in a Year Without Travel

In case no one has told you this week, thank you for the work you do!

FRIdeas #22: How to Reverse Engineer Your Competitor’s Digital Ad Strategy to Garner Insight for Your Promotions

For the last four years, Judy has used a vendor to run her programs'...

FRIdeas #21: 3 Ideas on How to Make Your Virtual Fall Recruitment Events Stand Out...

This week I received 7 webinar invitation emails, 5 virtual conference ...

FRIdeas #20: 3 Tools That Will Help You Make Better Enrollment Marketing Content Immediately...

On Tuesday morning I received a message from one our premium subscribers

FRIdeas #19: How to Write Landing Page Copy That Doesn’t Suck — 3 Live, Free, Original Examples You Should Snatch

I was feeling a little bold (and a little bored) last night...  

FRIdeas #18: 3 New Tools Enrollment Marketers Should Seriously Think About Using Going into Fall 2020

It was going to cost her $200,000...  

FRIdeas #17: 6 Relatively Unorganized and Certainly Unpolished Lessons Learned on Email Marketing

I want to let you in on a little secret. 

FRIdeas #16: Your Website is Now Your Most Important Tool for Student Recruitment...It's Time to Audit it for Dead Ends

I've been thinking a lot about branding lately. 

FRIdeas #15: 3 Trigger-Based Email Templates You Should Steal Right Now...Before Someone Else Does!

I've been thinking a lot about branding lately. 

FRIdeas #14: 3 New Ideas to Help You Become a Better Enrollment Marketer This Summer

On Wednesday I received a concerned message from an Enrollify...

FRIdeas #13: 13 Stats from Business School Communication Flows That All Enrollment Marketers Should Know...And Then Disrupt

A couple of months ago, the team and I engaged in a secret shopper...

FRIdeas #12: 3 New Ideas for How to Generate Quality Prospective Students This Summer...

Yesterday I had a fascinating conversation with Rob Zinkan about the...

FRIdeas #11: 5 Ideas for How to Increase Engagement with Prospects by Repurposing Your Existing Content...

Earlier this week, I finished reading That Will Never Work: The Birth...

FRIdeas #10: 10 Creative(ish) Ideas for Email A/B Tests That You Should Steal Before Someone Else Does

It's hard to think about celebrating any sort of milestone right now,...

FRIdeas #9: Watch This Before You Start Working on Your Fall 2021 Recruitment Strategies...

Earlier this week, I had a conversation with my brother who is a high...

FRIdeas #8: Here's How You Should Spend Your Last Few Dollars from FY 2019/2020

I got a message on LinkedIn from an enrollment marketer this week...

FRIdeas #7: How to Increase Your Website Visit-to-Inquiry Conversion Rate With Zero Budget

I've been wanting to do this for awhile...and last night as I was...

FRIdeas #6: 3 Video Campaign Ideas That (just about) Any Enrollment Marketer Could Pull Off Right Now

I'm excited to bring you this next episode of FRIdeas on 3 Video...

FRIdeas #5: 3 Unique Enrollment Marketing Campaign Ideas You Should Steal Right Now…

I've been thinking a lot about my enrollment marketer friends this...

FRIdeas #4: How to do Better Social Media Video Marketing: Strategies, Tools, and Resources

There's an incredible opportunity for enrollment marketers right now,...

FRIdeas #3: How to Find Qualified Prospective Students During COVID-19

Fun fact: my grandmother texted me yesterday and asked who I'd be...

FRIdeas #2: 3 Ideas for How to Augment Your Email Comm Flows in the COVID-19 Era

I submitted RFI forms at 80 different business schools…here's what...

FRIdeas #1: 3 Ideas for How to Execute Yield Campaigns in the COVID-19 Era

The team and I have been on a tear trying to deliver value during these...

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