FRIdeas #53: 13 Higher Ed Marketing Predictions for 2022

 
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About the Episode

Stream this week's episode of FRIdeas to see what Enrollify's founder thinks will happen in higher ed marketing in 2022...Zach answers the following questions:

  1. What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop?
  2. What’s an underrated higher ed marketing trend that you think more people should be focused on?
  3. What marketing channel will rise the most in importance for higher ed marketers?
  4. What marketing channel will wane most in importance for higher ed marketers?
  5. What marketing strategy or tactic will rise the most in importance for higher ed marketers?
  6. What marketing strategy or tactic will wane most in importance for higher ed marketers?
  7. What shifts, if any, do you predict college and universities will make to how marketing teams/departments are structured/function in 2022?
  8. What higher ed software, tool, or app, or higher ed adjacent software, tool, or app, are you most excited about in 2022?
  9. What company or agency that supports higher ed do you think will have a breakout year in 2022?
  10. What higher ed event are you most excited about attending in 2022?
  11. Let’s talk about scroll time — where should higher ed marketers be spending more of their time online in 2022 than they did in 2021?
  12. How is Enrollify planning on spending its marketing budget in 2022?
  13.  What are your parting words of wisdom for higher ed marketers in 2022?

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