About the Episode
We've been thinking a lot about the macro-enrollment marketing trends that we believe will be most important for enrollment marketers to pay attention to in 2021. On this week's episode of FRIdeas, Zach shares insight around the following trends shaping admissions and marketing communications...
1. Trend #1: The Death of Purchased Names + Prioritization of Sustainable Admissions
2. Trend #2: The Rise of the “Micro-Influencer” Student Ambassador
3. Trend #3: Bespoke is Back — and Here to Stay