FRIdeas #46: 5 Questions Every Higher Ed Marketer Should Be Asking Right Now


About the Episode

The new fiscal year has started...budgets are more or less set...but just because you spent your marketing resources on a particular collection of vendors, strategies, tactics, and technology, doesn't mean you have to do the same this next year!

On this week's episode, Zach shares five questions that every higher ed marketer should ask themselves before they launch a single campaign this fall:

  1. Where are the keyword gaps in your competitor’s SEO strategy?
  2. How do we make our content more searchable?
  3. If a user had to complete a survey before they could “x” out of your website and describe their experience with your school in 3 adjectives, what do you hope those adjectives would be?
  4. If people are willing to take jobs having never stepped foot in an office or met their team physically, populations of students will feel the same way about college. What does this mean for recruitment?
  5. How do we win the quality lead game and stop playing the antiquated quantity lead game?

Heard the buzz about Chatter?

Chatter is where great decisions start. It’s the first (and only) feedback platform for the education industry’s leading CRMs, SIS’s, marketing services agencies, online program managers, admissions coaches, and more. Get started by reading reviews and writing one of your own!

Leave a Review

Enrollify Exclusives is Here!

Meet Enrollify Exclusives — it's sort of like a Costco or a Sam's Club without the membership fee...oh, and instead of discounts on food, you get special deals on higher ed software, vendor services, premium content offerings, and a lot more.

Go Behind the Pitch Deck