FRIdeas #17: 6 Relatively Unorganized and Certainly Unpolished Lessons Learned on Email Marketing


About the Episode

I want to let you in on a little secret. 

Over the past several months, I've been testing you.

Well, not just you — that'd be sort of creepy — but all Enrollify subscribers. 

Allow me to explain...

Every week I receive questions from admissions and marcomm folks on how to improve their enrollment marketing campaigns.

And you know what tactic I receive the most requests for help around?

Email marketing.

So, I decided to use the Enrollify platform to conduct an array of email experiments.

My goal was to become a better email marketer so I could better advise subscribers.

It's been about six months since we started this experiment...

And on this week's episode of FRIdeas, I share six core lessons learned after sending (and analyzing) tens of thousands of emails. 

Fun fact: I also give you a transparent look at how emails (like this one) perform!

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