About the Episode
For the last four years, Judy has used a vendor to run her programs' digital ads.
After weeks of uncertainty, Judy finally received her budget this week for FY 20/21.
And let's just say she won't be using said vendor (or any vendor) for a fifth year...
Judy messaged me in Enrollify Premium's Slack Channel and asked for resources on how to run promotions on Facebook and Google for her programs.
I decided it'd be even more helpful to hop on a quick Zoom call with her and teach her a technique that we use here at Enrollify called "digital promotion reverse engineering".
In a nutshell, this methodology enables you to hijack your competitors' learnings by dissecting how their Facebook and Google promotions have changed over time.
The savviest of "engineers" will pay attention to the tweaks in copy, creative, and ad format a program has made over the course of several months and translate these learnings into the context of their own campaigns.
Judy was profoundly thankful for the lesson — and has already found success in implementing this framework!
On this week's episode of FRIdeas, I teach you (most of) what I taught Judy on our call— I have to save some of the pro tips for our beloved premium members 😎.
Not a member yet? Come join the club after you watch today's episode.