FRIdeas #22: How to Reverse Engineer Your Competitor’s Digital Ad Strategy to Garner Insight for Your Promotions


About the Episode

For the last four years, Judy has used a vendor to run her programs' digital ads. 

After weeks of uncertainty, Judy finally received her budget this week for FY 20/21.

And let's just say she won't be using said vendor (or any vendor) for a fifth year...

Judy messaged me in Enrollify Premium's Slack Channel and asked for resources on how to run promotions on Facebook and Google for her programs. 

I decided it'd be even more helpful to hop on a quick Zoom call with her and teach her a technique that we use here at Enrollify called "digital promotion reverse engineering". 

In a nutshell, this methodology enables you to hijack your competitors' learnings by dissecting how their Facebook and Google promotions have changed over time. 

The savviest of "engineers" will pay attention to the tweaks in copy, creative, and ad format a program has made over the course of several months and translate these learnings into the context of their own campaigns. 

Judy was profoundly thankful for the lesson — and has already found success in implementing this framework!

On this week's episode of FRIdeas, I teach you (most of) what I taught Judy on our call— I have to save some of the pro tips for our beloved premium members 😎.

Not a member yet?  Come join the club after you watch today's episode.

Heard the buzz about Chatter?

Chatter is where great decisions start. It’s the first (and only) feedback platform for the education industry’s leading CRMs, SIS’s, marketing services agencies, online program managers, admissions coaches, and more. Get started by reading reviews and writing one of your own!

Leave a Review

Enrollify Exclusives is Here!

Meet Enrollify Exclusives — it's sort of like a Costco or a Sam's Club without the membership fee...oh, and instead of discounts on food, you get special deals on higher ed software, vendor services, premium content offerings, and a lot more.

Go Behind the Pitch Deck