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About the Episode

The what's what...

On this week's episode, Zach and Mickey share a framework for social media advertising that is yielding 10x returns for enrollment marketers, SEO hacks that are helping schools increase organic rankings without needing to publish a lot of new content, and riff on why enrollment teams who are not already incorporating conversational marketing strategies in their student recruitment strategy stack, should be doing so!

This conversation is jam-packed with tactical ideas that will help your team think bigger, act smarter, and implement quicker!

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Mickey Baines

Host

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

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Join 5,500 other marketers and enrollment managers in wrestling with ideas that will reshape higher education.