Episode 39: Words Really Matter — Ideas for How Schools Can Develop More Personalized, Empathetic, and Engaging Communications Experiences

Posted By Jeremy Tiers on Apr 15, 2020 10:38:05 PM

When was the last time you audited your communications flow? Or how about the last time you took a hard look at the copy in the search campaign letters your office sends to suspects each year?

If it’s been a minute, this episode is for you. On the show this week, Zach sits down with Jeremy Tiers from Tudor Collegiate Strategies to discuss why words really matter and to share ideas for how schools can develop more personalized, empathetic, and engaging communications experiences — especially in the era of COVID-19.


Topics: Enrollment Marketing, Student Recruitment, Graduate Student Recruitment, Graduate Enrollment Management, Higher Ed Marketing & Communications

Jeremy Tiers

About the Interviewee

An expert in communication, relationship development, and leadership, Jeremy Tiers has quickly become a recognizable name and speaker in college admission and enrollment management circles. He is the Director of Admissions Services for Tudor Collegiate Strategies and leads their efforts in partnering with colleges and universities across the country. Tudor Collegiate Strategies (TCS) is a Higher Ed partner that has helped numerous colleges and universities achieve their enrollment goals through personalized, engaging communication plans, as well as targeted ad hoc messages.

Zach Busekrus

Hosted by Zach Busekrus

Zach is the Director of Marketing Strategy at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys developing and executing content marketing strategies. He regularly writes blog articles, creates eBooks and guides, produces short videos for our nonprofit clients. Zach is passionate about creating innovative and engaging content that exceeds our client's marketing goals—he loves a good challenge! When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, earning splat points at Orange Theory, and planning his wedding!

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