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About the Episode

The what's what...

Digital brand personality matters more today than ever before. We know that the culture and "feel" of a college/university has a huge impact on a prospective student's decision on whether or not to enroll at said school.

In a world where campus visits and recruitment events are not happening, schools need to communicate their brand's voice"Śtheir differentiators"Śin digital formats. And few are standing out right now.

What does digital personality look like? How does differentiation happen when students are discovering every school from a 11/12 inch screen?!

Find out on this week's episode of Fanatical Fridays with Mickey Baines!

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Mickey Baines

Host

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

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