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Podcasts Fanatical Fridays Episode 29
What Community Colleges Can Learn from American Idol About Student Recruitment and Program Positioning
About the Episode
The what's what...
Community colleges across the country have been hit especially hard by COVID, fueling the need to reinvent the ways they reach their target audiences and effectively communicate their value.
On this week's episode of Fanatical Fridays, Zach and Mickey discuss the challenges that many schools face in positioning their programs in a way that is relevant and compelling to Generation Z - a generational cohort already more skeptical of higher education than Gen-Xers and Millennials.
These two enrollment marketing aficionados explain why all enrollment marketers, especially those working at community colleges, should be paying attention to what's happening on American Idol right now to inspire how they recruit this next generation of students and position their program offerings.
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
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learn moreFanatical Fridays
On this weekly segment, Mickey Baines from Kennedy & Company and Zach Busekrus from Enrollify discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack.
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