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Podcasts Fanatical Fridays Episode 37
Summer Sessions #1 - Disruption in Higher Ed, Becoming Distinct To Avoid Going Extinct
About the Episode
The what's what...
In our first SUMMER SESSIONS¸ episode, Mickey and Zach chat about the disruption in the higher ed industry ushered in by the pandemic and the unique challenges faced by various types of educational institutions.
The hosts dive into the following questions:
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Is this the 'moment of truth' for schools who are facing massive enrollment declines? How do they become genuinely distinct, before going extinct?
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Why do enrollment marketers focus on huge virtual events, when there can be rich and engaging events on a smaller scale?
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When will there be a disruption of the application process? Will institutions ever rethink application deadlines, especially as they shift toward being test-optional?
Jump into this first episode for additional insights by Mickey and Zach. And stay tuned for five more episodes of this special segment designed to teach you a new strategy and/or tactic to help you become a better enrollment manager or higher ed marketer this summer.
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
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learn moreFanatical Fridays
On this weekly segment, Mickey Baines from Kennedy & Company and Zach Busekrus from Enrollify discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack.
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