Episode 65: How to Manage Enrollment Marketing and Student Recruitment Strategies Across a Portfolio of Target Audiences

Posted By Francesca Reed on Oct 22, 2020 1:05:00 AM

When it comes to strategies for higher ed marketing, most folks immediately assume we should be talking about texting, TikTok, and Snapchat strategies…and while these tactics might be worth considering for attracting future undergrads, higher ed marketing is a lot broader than just undergraduate student recruitment

In this episode, Zach is joined by Francesca Reed, Vice President of Enrollment Management and Marketing at Neumann University. They discuss how to effectively lead, develop, and implement unique enrollment marketing and student recruitment strategies across undergrad, transfer, degree completer (adult), and graduate populations.

Francesca also shares her thoughts on the importance of ensuring that people with their “boots on the ground” are a part of the decision-making process when it comes to choosing where to allocate marketing spend and which channels to play in (and which NOT to). Plus, she gives her tips for building culture among enrollment management teams in a remote working world. Don't miss the episode for all of these insights and more.

Topics: Enrollment Marketing, Student Recruitment, Higher Ed Marketing & Communications

Francesca Reed

About the Interviewee

Francesca Reed has held the position of Vice President for Enrollment Management and Marketing since January 2020. Before coming to Neumann University, she held multiple positions in enrollment management spanning over 20 years. Her career has included positions as Assistant Director of Summer Sessions and Adult Ed at the Catholic University of America, Coordinator of Graduate Enrollment, Director of Graduate Enrollment Services, and her last position as Associate Vice President of Enrollment Management at Marymount University. Francesca has presented at numerous conferences and has been identified as an expert particularly within graduate enrollment. She most recently received the prestigious NAGAP award for Distinguished Service in 2019. She holds a B.S. from the University of Maryland and an M.A. in Forensic Psychology from Marymount University.

Zach Busekrus

Hosted by Zach Busekrus

Zach is one of the founders of Enrollify. He is also the Director of Marketing Strategy at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

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