Episode 69: How to Recruit Students Like Amazon Generates New Customers — A Crash Course on Personalization for Enrollment Marketers

Posted By Ardis Kadiu on Dec 3, 2020 1:15:00 AM

Brands use personalization all the time to elevate customer happiness and build loyalty. As a marketing strategy, personalization is equally important in student recruitment and enrollment management at higher education institutions.

On this week's episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451, an intelligent admissions marketing and CRM platform. Zach and Ardis discuss how personalization can be used far beyond the email inbox and how it enables admissions teams to make smarter decisions about who they engage with.

Plus, Ardis shares insights into the role technology plays in personalization and what he anticipates 2025 to look like when it comes to implementing personalization in marketing across multi-channel communications.

Topics: Enrollment Marketing, Student Recruitment, Higher Ed Marketing & Communications

Ardis Kadiu

About the Interviewee

Ardis Kadiu is the CEO and founder of Element451, the intelligent admissions marketing and CRM platform. Element451 grew out of Ardis’s passion for creating solutions that empower admissions and enrollment teams to work more efficiently as they develop stronger, more personalized engagements with prospective students. AI and great design are two of the most important ingredients at the core of any great user experience.

Zach Busekrus

Hosted by Zach Busekrus

Zach is one of the founders of Enrollify. He is also the Director of Marketing Strategy at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

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