Fanatical Fridays Episode 16: Post-Virtual-Event Communication Strategies

Posted By Mickey Baines on Oct 23, 2020 7:00:00 AM

Everyone and their mother has been talking about how to successfully market virtual recruitment events...but what about POST-virtual-event communication strategies?

How should enrollment managers effectively differentiate their follow-up emails, texts, and phone calls from their competitors?

Find out on this week's episode of Fanatical Fridays with Mickey Baines!

Topics: Enrollment Marketing, Student Recruitment, Graduate Enrollment Management, Higher Ed Marketing & Communications, Enrollment Management

Mickey Baines

About the Interviewee

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Zach Busekrus

Hosted by Zach Busekrus

Zach is one of the founders of Enrollify. He is also the Director of Marketing Strategy at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

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