Episode 64: The Future Tech Stack of Colleges and Universities — How to Build an Empowering, “All-On-One” System

Posted By Cornelia Anderson on Oct 15, 2020 1:09:00 AM

In today's new virtual-admissions world we’re living in, having software that empowers enrollment management teams to design a remarkable, personalized, and student-success-oriented admissions experience is a “must-have," not a "want-to-have."

Cornelia Anderson, Co-Founder and CEO of Verity IQ joins Zach in this week's episode to chat about how the next wave of CRMs, SIS's, and other university-wide apps and software must be built within a framework of “all-on-one” instead of the traditional “all-in-one” framework. In other words, integrations with easy-to-access API’s are the future. 

Ideally, all staff members at a college would be able to use whichever marketing tool, social tool, etc., that they’d like and be able to efficiently reference the core system or record. Don't miss the episode for a critical discussion about the power of a truly integrated, enterprise-wide system for all university departments and teams.

Topics: Enrollment Marketing, Student Recruitment, Higher Ed Marketing & Communications

Cornelia Anderson

About the Interviewee

Cornelia Anderson has a passion for higher education, and her main career goal is to promote innovation in technology for schools, colleges, and universities. Over the past two decades, Cornelia has worked with educational institutions in various roles assisting with the development, integration, and management of student information systems and products. For the past 6 years, as co-founder of Verity IQ, Cornelia’s focus has been on building software solutions to help schools streamline the way they communicate with prospective, current, and former students to ensure the best possible experience.

Zach Busekrus

Hosted by Zach Busekrus

Zach is one of the founders of Enrollify. He is also the Director of Marketing Strategy at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

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