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About the Episode

The what's what...

On this week's episode of Fanatical Fridays, Zach and Mickey ponder over a new, growing trend among enrollment management teams around the outsourcing of the development of their school's unique value propositions.

Hiring consultants to help with brand development, marketing, or digital advertising support isn't new, but asking a partner to help your team discern what the unique value of your program actually is? It's a growing trend among higher education institutions of all shapes and sizes. Is this a good thing? A bad thing? An okay thing? Find out on this week's show.

About the Podcast

Zach Busekrus

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Mickey Baines

Host

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

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