Where enrollment marketers find their next big idea…

Each week, the Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are affecting enrollment managers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need.

Fanatical Fridays Episode 41: Summer Sessions #5 — The Future of College and University Websites

On this week’s episode of Fanatical Fridays, Zach and Mickey continue...

Episode 96: Enrollment Marketing Benchmarks Series — Digital Advertising

This special segment is the fourth and final part of our Enrollment...

Episode 95: How She Built It — The Story Behind SimpsonScarborough

Zach is out at a leadership retreat this week, so we’re featuring...

Fanatical Fridays Episode 40: Summer Sessions #4 — New Ideas for Using Video in Marketing and Recruitment

In a recent Snapchat study, Gen Zers and millennials say that they...

Episode 94: Enrollment Marketing Benchmarks Series — Email Marketing

This special segment is the third part of our Enrollment Marketing...

Episode 93: Enrollment Marketing Benchmarks — The State of Content Marketing in Graduate Student Recruitment

Fanatical Fridays Episode 39: Summer Session #3 — Working your Pipeline of Prospective Students

Guest co-host Jamie Gleason joins the discussion this week as Mickey...

Episode 92: Enrollment Marketing Benchmarks Series — The State of Event Marketing

Fanatical Fridays Episode 38: Summer Session #2 — How to Decide If and When to Diversify Your School's Advertising Channels

On this week's episode of Fanatical Fridays, Zach and Mickey flesh out...

Episode 91: How High School Juniors are Feeling About Their College Search Right Now

Fanatical Fridays Episode 37: Disruption in Higher Ed — Becoming Distinct To Avoid Going Extinct

Episode 90: How to Take a Performance-Driven Approach to Branding and Marketing in Higher Ed

Fanatical Fridays Episode 36: A Special Announcement

Episode 89: How Higher Ed Marketers Can Increase Leads with YouTube Advertising

Episode 88: How the Post-Pandemic Reality will Affect Branding in Higher Education

Fanatical Fridays Episode 35: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 2

Episode 87: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 1

Fanatical Fridays Episode 34: How to Advertise on YouTube: 3 Tips for Higher Ed Marketers

Episode 86: How Higher Ed Marketers Should Be Telling Stories to Increase Enrollment

Fanatical Fridays Episode 33: Data Points That Help Enrollment Marketers Personalize their Communications

Episode 85: How Enrollment Marketers Should Advertise on TikTok

Episode 84: The Problem with Marketing Attribution in Higher Ed

Episode 83: How to Personalize Your School's Communications Without a Marketing Automation Platform

Fanatical Fridays Episode 32: What Admissions Counselors Can do Today to Increase Deposits

Episode 82: Introducing CRMprov — a New Podcast from Enrollify

CRMprov is a new biweekly show in The Enrollify Podcast Network that...

Episode 81: Introducing Starter Stories — A New Podcast from Enrollify

Fanatical Fridays Episode 31: LinkedIn Video Ads and an Exciting Announcement...

If you're a graduate enrollment manager, chances are you've run a...

Episode 80: Reimagining Student Success in Higher Ed: A Conversation on the Future of Financial Aid

Fanatical Fridays Episode 30: Yield Strategies Schools Can Implement Now — And a Special Announcement

What can enrollment managers do today to increase their chance of...

Episode 79: 6 Lessons Learned Over the Past 6 Months of Email Marketing

Fanatical Fridays Episode 29: What Community Colleges Can Learn from American Idol About Student Recruitment and Program Positioning

Community colleges across the country have been hit especially hard by...

Episode 78: The Secret to Building Brand Equity in Higher Ed

Fanatical Fridays Episode 28: Why Every School Needs an Enrollment Marketer

It's 2021 and there's still significant misalignment between admissions...

Episode 77: Why Higher Ed Marketers Aren't on Snapchat and TikTok (And Why This is a Huge Mistake)

Fanatical Fridays Episode 27: Clubhouse for Admissions Teams and How to Move the Needle on Enrollment Numbers this Week

On this week's episode of Fanatical Fridays, Zach and Mickey talk about...

Episode 76: The Future of Video Marketing for Student Recruitment

Episode 75: If I Were a VP of Enrollment Marketing Right Now — Unfiltered Musings from Enrollify’s Founder

Fanatical Fridays Episode 26: Why Are Enrollment Managers Outsourcing the Development of Their Unique Value Propositions?

On this week's episode of Fanatical Fridays, Zach and Mickey ponder...

Episode 74: The Only Real Solution to Higher Ed's Relevancy Crisis

In a recent article published by The Chronicle, Paul N. Friga reported...

Fanatical Fridays Episode 25: HubSpot Acquires The Hustle — And What this Means for EdTech

On this week's episode of Fanatical Fridays, Zach and Mickey talk about...

Episode 73: Become Different or Become Irrelevant — Lessons, Stories, and Career Advice from a Higher Ed Professional (Turned Consultant)

Higher education is at an inflection point…schools need to lean into...

Fanatical Fridays Episode 24: Defining Clear Goals and Articulating a Vision for Your Enrollment Marketing Team

In the latest Fanatical Fridays episode, Mickey and Zach chat about the...

Episode 72: Reimagining the Student Ambassador — The Rise of the Micro-Influencer in Enrollment Marketing

In today's episode, Enrollify podcast host Zach Busekrus discusses a...

Fanatical Fridays Episode 23: Creative Ideas for Conquering Time Management in 2021

In the first Fanatical Fridays episode of 2021, Mickey and Zach share...

Episode 71: The Future of Financial Aid — And How to Disrupt The College Board's Monopoly on Purchased Names

Meet Dror Liebenthal — the Co-founder and CEO of Bold.org, an...

Episode 70: SecondLook — 11 Important Marketing Trends for Higher Ed  Professionals to Watch Going into 2021

SecondLook is a monthly segment of the Enrollify Podcast where we...

Episode 69: How to Recruit Students Like Amazon Generates New Customers — A Crash Course on Personalization for Enrollment Marketers

Brands use personalization all the time to elevate customer happiness...

Fanatical Fridays Episode 21: What Your Prospective Students Are Searching for Right Now — And Why Brand Messaging Matters More Than Ever Before

Mickey kicks off today's episode with an exciting, new idea...it may or...

Fanatical Fridays Episode 20: 3 Actionable Ideas and Frameworks that Enrollment Managers Can Implement Before Thanksgiving

On this week's episode, Zach and Mickey share a framework for social...

Episode 68:  Why Your School’s Site Search Sucks — And What Higher Ed Marketers Can Do About It

For the new generation of digital natives, search is not ancillary to...

Fanatical Fridays Episode 18: New Ideas for Virtual Campus Tours

Virtual tours are all the rage today...but...let's be honest...few...

Episode 67: SecondLook — Higher Ed Marketing Trends to Watch as 2020 Comes to a Close

SecondLook is a monthly segment of the Enrollify Podcast where we...

Fanatical Fridays Episode 17: How to Stay Focused on the Enrollment Metrics That Really Matter

Transfer enrollments are down...and high school seniors are submitting...

Episode 66: An Interview with Morning Brew’s Phoebe Bain on How to Discern the Marketing Trends That Are Actually Worth Paying Attention To

Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours...

Fanatical Fridays Episode 16: Post-Virtual-Event Communication Strategies

Everyone and their mother has been talking about how to successfully...

Episode 65: How to Manage Enrollment Marketing and Student Recruitment Strategies Across a Portfolio of Target Audiences

When it comes to strategies for higher ed marketing, most folks...

Episode 64: The Future Tech Stack of Colleges and Universities — How to Build an Empowering, “All-On-One” System

In today's new virtual-admissions world we’re living in, having...

SecondLook: 8 Higher Ed Marketing Trends Worth Paying Attention to This Fall

SecondLook is a monthly segment on The Enrollify Podcast where Zach...

Episode 63: A Recruitment-Centered Approach to Enrollment Planning and Financial Aid in the Era of COVID-19

In a recent Inside Higher Ed piece co-written by leaders at Huron...

Episode 62: Higher Education Needs to Redefine Itself — Here's How It Can Start Doing So

COVID-19 has dramatically accelerated the adoption of online education...

Episode 61: How to Use the Rigor of Academia, the Technology of Silicon Valley, and the Magic of Hollywood to Teach In-Demand Tech Skills

Podium Education partners with universities to launch and run...

Fanatical Fridays Episode 15: 3 Fresh — and Somewhat Controversial — Ideas for Enrollment Marketing Campaigns

One of the greatest challenges for enrollment marketers with small...

Episode 60: Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On

Teknicks surveyed more than 1,000 internet users to uncover their...

Fanatical Fridays Episode 14:How to Run Great Meetings in a Virtual/Hybrid Meeting World

How do you run great meetings in a mostly virtual/hybrid meeting world?...

Episode 59: What Higher Ed Marketers Need to Know About the ROI of Prevention — And How to Reimagine Enrollment Management Through a Social Impact Lens

Higher education is facing enormous financial challenges that began...

Fanatical Fridays Episode 13: "Personalization" — It's the Key to University Brand Differentiation this Fall

Differentiation — it's more important this fall than ever before for...

Episode 58: How to Transform Random Acts of Marketing into Intentional Marketing: A Conversation with the CMO of Purdue University

What do Lululemon, Bombas, Warby Parker, and Indianapolis' St. Elmo...

Fanatical Fridays Episode 12: What Will The Future Enrollment Management Team Look Like?

How has COVID changed the makeup of enrollment management teams?

Does...

Episode 57: 10 Creative(ish) Ideas for Email Marketing A/B Tests

This week, we did something a bit different. Rather than interview a...

Fanatical Fridays Episode 11: How to Focus Right Now, The Power of Higher Ed Site Search, and Lessons from Trader Joe's

How do enrollment managers best split their "thinking" time between...

Episode 56: What Does It Actually Mean to Be an Enrollment Marketer?

Why can't admissions operate more like Trader Joe's?What would happen...

Fanatical Fridays – Episode 10: How to Work from an RV & Why Your Website Needs a Culture Audit

Digital brand personality matters more today than ever before. We know...

Episode 55: If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed

He dropped out of college in 2000 to work full-time at his mother’s...

Fanatical Fridays – Episode 9

There's a lot going on right now...but it's important to stay focused...

Episode 54: Leveraging the Power of Digital Word-of-Mouth: How ZeeMee is Reinventing the College-Application Process

“Stories over scores."

This notion was one of the foundational pillars...

Fanatical Fridays – Episode 8

This fall will be like no fall before for enrollment marketers. On this...

Episode 53: Why Your Current Students Are Your Best Recruiters: How to Leverage the Power of Peer-to-Peer Influence in Admissions

We’re living through a moment where peer-to-peer influence is more...

Fanatical Fridays – Episode 7

On this week’s episode of Fanatical Fridays, Zach and Mickey discuss...

Episode 52: Understanding The Role UX Design Plays In Enrollment Marketing And Student Recruitment

You know your website is hugely influential in a student's journey to...

Fanatical Fridays – Episode 6

On this week’s episode of Fanatical Fridays, Zach and Mickey chat...

Episode 51: Why Higher Ed Needs Conversational Marketing Now: An Interview with Mark Kilens from Drift

There’s a problem with the way we’ve been taught to market and sell—it...

Episode 50: Becoming Intelligent Admissions Officers: How Admissions Marketers Can Better Leverage Data to Increase Enrollment

Enrollment management teams spends tens of thousands of dollars a year...

Fanatical Fridays – Episode 5

On this week's episode, Zach and Mickey discuss how to improve...

Episode 49: A Moment of Truth for University Marketing and Communication Teams

For years, marketing teams at colleges and universities have been...

Fanatical Fridays – Episode 4

Colleges and universities spend a lot of time and money thinking about...

Episode 48: How High School Students Are Consuming — And Being Influenced by — Marketing Materials from Colleges and Universities 

Over the last year, ad recall on social media increased by 15% amongst...

Fanatical Fridays – Episode 3

Why do so many college admissions webinars stink? Why is it that so...

Episode 47: How Enrollment Marketers Can Build Their Personal Brands

Higher education is in the midst of major disruption.  Major layoffs...

Fanatical Fridays – Episode 2

Should enrollment management teams operate like OPMs? Why does every...

Episode 46: Making Sense of the Many College Student COVID-19 Surveys

Over the past several weeks, a number of colleges, universities, and...

Introducing, Fanatical Fridays with Mickey Baines — a new, weekly segment on the Enrollify Podcast

Our goal each week is to discuss the traits, strategies, and tactics...

Episode 45: How to Transform Your University’s Website into a Prospect-Generation and Student Engagement Machine — A Conversation with HubSpot’s Luke Summerfield on the Modern CMS

If we had a dollar for every time an enrollment marketer has complained...

Episode 44: Leveraging Uncertainty — What Enrollment Marketers Can Do Today To Prepare For A Fall Recruitment Cycle Like No Other

Last week, 57% of high school seniors reported that they were...

Episode 43: How Students Perceive Social Media Ads and What That Means for Higher Ed Marketers — in the COVID-19 Era and Beyond

Last fall, Christopher Huebner conducted in-depth interviews with...

Episode 42: It's Time to Get Fanatical About Recruitment: How Enrollment Marketers Can Adapt Strategically in the Era of COVID-19

From working in residential student life at Elizabethtown College, to...

Episode 41: How to Leverage Faculty, Maximize Marketing ROI, and Reduce Friction in Admissions in the Era of COVID-19

Spending has been frozen. Yield is uncertain. Budget cuts appear to be...

Episode 40: The Past, the Present, and the Future of Social Media in Higher Education — A Conversation with the Founder of #HigherEdSocial  

In 2020, colleges and universities are projected to spend close to $2...

Episode 39: Words Really Matter — Ideas for How Schools Can Develop More Personalized, Empathetic, and Engaging Communications Experiences

When was the last time you audited your communications flow? Or how...

Episode 38: How to Communicate Appropriately with Admitted Students During COVID-19

Yield.  It's what keeps admissions professionals up at night each...

Episode 37: How Students' College Research Patterns are Shifting Due to COVID-19

Have you thought about what it might be like to be a high school senior...

Episode 36: How Higher Education is Creatively Responding to COVID-19 Outbreak: A Conversation with Dr. Katie Linder

The last several weeks have been nothing short of historical. COVID-19...

Episode 35: How to Successfully Move Higher Ed Admissions & Marketing Events Online

As we’re all very much aware of by now, schools across the country are...

Episode 34: The Frantic Move Online: A Real-Time Look at How Higher Ed is Responding to the Coronavirus [Special Edition]

To say it has been a crazy week might be the greatest understatement of...

Episode 33: What GEM Professionals Need to Know About Recruiting Grad Students — From the Perspective of a Grad Student (Who Works in Graduate Admissions)

Erin Fields is not only currently pursuing a Master’s in Integrated...

Episode 32: Making the Case for Independent Schools: A Conversation on the Future of K-12 Marketing and Student Recruitment

"Gone are the days when we could just rest on our laurels and meet our...

Episode 31: The Clock is Ticking — A Conversation with Brandon Busteed on What Higher Ed Needs to do to Remain Relevant

This week, The Chronicle of Higher Education published an article...

Episode 30: Changing Perceptions Through Connection – How One Graduate School Recruited International Students in the Trump Era

International student enrollment has been on the decline since the fall...

Episode 29: Why There’s No Such Thing as a Stealth Applicant

If you have ever worked in an enrollment office or marcomm department...

Episode 28: Why I Transitioned from Advising to Graduate Admissions — And What I Learned Along the Way

Jessica Cox started her career in higher education working in advising...

Episode 27: The Future of Student Lifecycle Management — A Conversation with the CEO of TargetX

Have you ever walked through the application process at your...

Episode 26: Is it Time to Leave Higher Education? What Enrollment Managers Need to Know Before Switching Careers

In higher education, we talk a lot about the massive disruption...

Episode 25: How to Recruit for Innovative, Niche Graduate Programs Designed to Move Industries Forward

Marissa Hairston spends her days talking with police officers,...

Episode 24: How to Recruit for a Diverse Pool of Graduate Programs as a One Woman Show

How do you best divide your time when you’re responsible for recruiting...

Episode 23: The Changing Relationship Between College Presidents and Their Brands

Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, joins...

Episode 22: Everything Hinges on Marketing — A Conversation on Recruiting for Niche Programs with Edward J. Herrelko

From working for Tony Robbins to dabbling in strategy at an ad agency...

Episode 21: From ABC News Anchor to Higher Ed Marketer — An Interview with Emily Evans from Notre Dame

Emily has always loved telling stories.  After graduating with a degree...

Episode 20: Developing a Strategic Enrollment Marketing Plan: The People, Processes, and Strategies Necessary for Success

This week, we feature a conversation with Corynn Myers, Digital...

Episode 19: How Midland University Differentiates Themselves by HOW They Sell and Not Just WHAT They Sell

We sat down with Danielle Richter, Director of Marketing and Recruiting...

Episode 18: The Briefing– A Quick Digest of the Noteworthy Trends in Higher Education Marketing

This week, we feature 4 noteworthy trends from The Minute, Enrollify's...

Episode 17: The Great, Good, Bad, and Ugly of Slate as a CRM for Higher Education

So, you’ve heard of Slate — but you’re wondering whether or not it’s...

Episode 16: Recruitment Tactics Have Dramatically Changed — Here’s How Institutions Should Optimize Their Brand for Generation Z

A few years ago, enrollment managers couldn’t stop talking about how...

Episode 15: Developing and Marketing New Graduate Programs in Response to Today’s Market Demands: A Conversation with Vanderbilt’s Director of Professional Programs

The era of technological disruption we’re living in has really only...

Episode 14: Attracting Students to Biomedical Sciences PhD Programs — A Faculty’s Perspective on the Opportunities and Challenges that Exist in Recruiting for Niche Programs

At most institutions, the graduate admissions staff is responsible for...

Episode 13: From Admissions Counselor to University President — Lessons Learned from 30+ Years in Higher Education

It’s not often that an admissions counselor at a small university works...

Episode 12: How to Empower Directors & Faculty to Market Their Programs in a Decentralized Graduate Admissions Model

This week, we sat down with Walt Bieschke, Assistant Director at...

Episode 11: From the Perspective of an Academic Advisor: How to Break Down Silos and Better the Student Experience

On this week’s episode, we dive into a conversation about how academic...

Episode 10: Reducing Friction in the Student Experience: How We Increased Capacity by Consolidating Student Affairs and Admissions

Colleges and universities across the country are restructuring in...

Episode 9: Tips and Tricks for Planning and Running a Successful Graduate Student Recruitment Event

One of the most effective ways to increase applications is to get...

Episode 8: How to Recruit Grad Students for a Niche Program

Recruiting graduate students in today's competitive market is tough —...

Episode 7: Strategies for Recruiting International Graduate Students in an Increasingly Competitive Market — and Challenging Political Environment

For years, graduate schools have relied on the consistent,...

Episode 6: Digital Advertising for Graduate Student Recruitment: What Does and Doesn't Work?

In 2019, for the first time in history, digital advertising spend is...

Episode 5: An Inside Look at the HubSpot Platform — and How Enrollment Marketers Are Using It for Student Recruitment

HubSpot is an inbound marketing software platform that helps colleges...

Episode 4: The Common SEO Challenges that Enrollment Marketers Face — and How to Overcome Them

Your website can be a powerful tool in your effort to generate new...

Episode 3: The Ever Changing Landscape of Graduate Student Recruitment: Lessons Learned from Small and Large Schools

Graduate student recruitment strategies are as varied as the vast array...

Episode 2: Why and How Enrollment Marketers should Take a Systematic Approach to Organic Social Media

Today's enrollment marketers understand the need to "pay-to-play" when...

Pilot Episode: The Genesis of Enrollify

The Enrollify Podcast equips you with insights into how the latest...

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