10 CUSTOMER EXPERIENCE TRENDS IN 2020: Studies by Temkin Group and Gartner reinforce that organizations with customer-centric business strategies are thriving, with more than 80% of these types of companies experiencing an increase in revenue in 2019. To orient your business to a customer-centric model in 2020, read HubSpot’s 10 customer experience trends. It might be high time to experiment with improving your business’ mobile experience, launching virtual assistants, and performing research to understand your customers’ expectations/needs.
Why you should care: Prospective students (like customers) need to be delighted, too. Programs that focus on providing prospective students with answers to their most pressing questions in a quick and convenient fashion are likely to establish more trust, loyalty, and brand recognition. This may require the launch of a chatbot, better mobile optimization efforts, and more market research on prospective students’ needs in 2020.
Looking for more great content?
Are you looking for more in-depth coaching and advice on how to plan and execute the best enrollment marketing strategies? Check out our small group cohorts that enable hands-on coaching and best-in-class techniques to improve performance and achieve positive ROI.