PREDICTION SEASON IS UPON US: ‘Tis the season of predictions as everyone tries to get a jump on 2020’s hottest trends. Here are 3 trends we’re excited about from Social Media Today’s 20 Predictions for Social Media Marketing in 2020:
- Facebook to invest in virtual reality. Will it become the future of social media interaction?
- Twitter will be looking to add new options to limit the audience and usage of your tweets, enabling you to target your tweets to specific audiences
- LinkedIn recently launched its new events tool for people and brands to create new event pages on the platform. With new features expected in 2020, like the capacity to share live-streams from events on the event page, and the option to add separate pages for event sessions stemming from the main page, more marketers will likely leverage this channel.
Why you should care: As social media platforms introduce, tweak, and sunset old features, the content that enrollment marketers put out on these platforms will have to change. We all know video is the gold standard on social media, but virtual reality seems to be on its way, while other disruptions to traditional social media interactions abound!
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