CONTEXT IS KING IN THE FUTURE OF DIGITAL MARKETING: Marketing’s interruptive past consisted of cold calls, list purchasing, and irrelevant ads. As modern internet users, we can all relate to this: when your attention is interrupted by a brand’s valueless, irrelevant emails, ads, and phone calls, you begin to automatically block out the brand (or unsubscribe). Marketing’s context-based future takes into consideration the what, when and where of the user to deliver relevant and timely information across all digital channels.
Why you should care: What is the prospective student’s mindset when browsing any given platform? Where (at the coffee shop, on a college campus) is he/she when consuming or engaging with a piece of content, email, or ad? And when (at night, on holiday break) is the user when interacting with your brand? Context helps enrollment marketers tie top performing content to the unique situations of prospective students regardless of their progress in the applicant’s journey.
Are you looking for more in-depth coaching and advice on how to plan and execute the best enrollment marketing strategies? Check out our small group cohorts that enable hands-on coaching and best-in-class techniques to improve performance and achieve positive ROI.