Q&A’S COMING TO SPOTIFY PODCASTS: Spotify is working on a new Q&A feature for podcasts on its platform, enabling podcast hosts to ask listeners questions on each episode. Below the play button within Spotify, there will be a new Q&A tier where listeners can click and type a response to the prompt/question while listening to the podcast. It’s not yet clear how or where responses will be stored, if there are character limits, and how many questions you can ask per podcast episode.
Why you should care: Q&A’s associated with podcast episodes can do a lot of things for podcasters, including asking/answering compelling questions that enhance listener engagement or collecting valuable feedback/information from their listener base. With many schools running or starting podcast series to promote their school and programs, this new Q&A feature can be a gamechanger for gauging listener interest and even crowdsourcing topics for future episodes.
FACEBOOK’S ANTITRUST CASE: SHOULD YOU BE CONCERNED?: You may have heard that the Federal Trade Commission (FTC) and 48 state attorney generals are suing Facebook, attempting to break it up from its subsidiaries Instagram and WhatsApp. If this were to occur, Facebook would “probably still reign as top social network dog for years to come,” according to MarketingBrew.
Why you should care: A lot depends on if and what type of punishment the FTC hands down. Large fines likely won’t hurt Facebook (you might have already forgotten about the record-high $5 billion fine it paid back in 2018). The breakup of Facebook and its brands could, however, make social media and advertising a bit more difficult for enrollment marketers due to fewer integrations and less data sharing between the two platforms.
GOOGLE’S NEW INTERACTIVE SEARCH RESULTS: Interactive search results are being tested by Google on its search engine results page (SERP) and may dramatically alter click-through rates. When clicked or hovered, a small image icon next to each result/link will reveal a series of images that are featured on the webpage. It’s essentially another way for users to visually preview the information they’re about to click.
Why you should care: If this feature were to be rolled out, web pages with more descriptive images (images that help answer the question/query) will likely see higher click-through rates than web pages with more generic images. It would create a need for enrollment marketers to feature high-quality images and perhaps even more infographic-type images on their pages to incentive clicks when those pages do rank highly on Google.
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