LET'S TAKE A MINUTE, SHALL WE?: You know we work pretty hard over at Enrollify to produce fresh, relevant, helpful content on the regular - and as we approach the midyear mark this June, we're excited to hit 'pause' and reflect on the 'best of the best' topics we've shed light on thus far. Let's break it down.
Top Content from Enrollify "Channels"
1. The (Core) Enrollify Podcast
Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the mechanics and frameworks that separate the best storytellers from the rest of the pack?
Special Guest: Kerry Morrison, Chief Storytelling Officer at Goodkind
2. FRIdeas Video Segment
TikTok advertising today is basically what Facebook Advertising was in 2014 — organic reach is incredible, quality impressions is a given, and competition (in higher education anyway) is low. So why aren't more schools allocating resources to developing their TikTok strategy?
3. The Enrollify Blog
There are hundreds of companies generating countless reports on this topic - and while none of them are saying exactly the same thing, the common theme is that video is a powerful tactic. But 1) why is it so important? 2) How does any of this relate to student recruitment and 3) where do I even start with video marketing?
4. Starter Stories Podcast
In high school, Soham’s parents had encouraged him to pursue a career in consulting or work for a Fortune 500 brand (after graduating from college of course). But in his junior year at Babson College in Massachusetts, he was bit by the entrepreneurial bug and began to work on what would become Ambi.
5. The Minute Newsletter
In a study by mStoner Inc. and Chegg, 93% of teenage respondents said their No. 1 reason for visiting a college website was to find out about majors/academic programs. But the question is: what do they find when they get there? Are prospects compelled to action by impressive and unique value propositions on your website?
6. CRMprov Podcast
There is a joke in the higher education space — professionals who make the switch from working 'on campus' to the vendor side often refer to themselves as moving to the 'dark side.' Maybe the moniker is a bit sinister, or maybe not!
Special Guest: Amy Maltagliati, Salesforce Administrator and Process Analyst at University of New Hampshire (UNH)
7. Fanatical Fridays Podcast
May is just around the corner and it's time for admissions counselors to get hyper-focused on who is "in" and who is "out" for fall 2021. On this week's episode of Fanatical Fridays, Zach and Mickey riff on enrollment marketing strategies and tactics that will help admissions teams discern which applicants are worth continuing to market to (and which ones aren't!).
Additional Hot Topics
8. Video Marketing
Special Guest: Marcy Dobozy, VP of Marketing at Vidyard
9. Search Engine Optimization (SEO)
Discover the powerful network of storytellers in your backyard (no, not your literal backyard...your students!) by marrying your SEO strategy with the power of user-generated content.
10. Social Media
As an enrollment marketer, tapping into communities is critical. While presenting moderation challenges, Facebook groups for stakeholders like alumni and current students are effective ways to maintain brand allegiance and cultivate ambassadors. Learn about Facebook groups, Twitter communities, and Clubhouse rooms.
What will the next 6 months of 2021 have in store for us?
Tell us what topics interest YOU the most so we can recalibrate as needed and deliver insights that meet the mark. Or - better yet - join forces with us to produce the type of content that will help fellow higher ed enrollment marketers thrive.