On Monday, Jen sent me a Slack message saying her school spent $5k on a Facebook campaign without generating a single new RSVP to their virtual event.
"There just has to be a better way of doing social media advertising," she expressed.
"Yes, Jen. There is!" I responded.
And then I introduced her to a framework that blew her mind...
A framework I will now share with you. Go heat up that coffee and let's dive into this week's episode of FRIdeas!