4 LESSONS FROM DAVIDS WHO SLAYED GOLIATH THIS YEAR: Across almost every industry, small brands have been disrupting the giants. Google interviewed some of these disruptors to uncover what these brands were doing to run marketing campaigns that challenged the Goliaths. Among the common tactics, these were the top four: build connections with the right customers, solve a problem, and make that your marketing cornerstone, test, verify, and adjust in real time, and master the art of paid and organic social media.
Why you should care: Whether it be limited budget, stiff competition for a specific program, or unsettling higher education trends, we’ve all got our challenges to overcome. Enrollment marketers who continuously push the envelope with innovative A/B testing, creative ways to express program value, and paid advertising mastery are putting pressure on Goliaths and will continue to do so in 2020.
Are you looking for more in-depth coaching and advice on how to plan and execute the best enrollment marketing strategies? Check out our small group cohorts that enable hands-on coaching and best-in-class techniques to improve performance and achieve positive ROI.