A VICTORY FOR VIMEO: Vimeo recently launched a suite of tools designed to help businesses not just reach and engage, but convert their customers. New and improved integrations with HubSpot, Mailchimp, Constant Contact and others, are intended to position the sleek video platform as a lead generation powerhouse. “Videos can increase click-through rates up to 300% and convert interested viewers into paying customers,” said Mark Kornfilt, Vimeo’s Chief Product Officer. “Our lead-generation solution is designed to be brilliantly simple so every marketer, regardless of budget or expertise, can add the power and utility of video to their toolbox.”
Why you should care: With Vimeo, you’re now able to create and customize in-video contact forms, sync contacts with email marketing software, and embed GIFs in email comm flows. Video is a powerful tactic for student recruitment for myriad reasons. Cisco predicts that online videos will make up over 82% of consumer internet traffic by 2022 and people watch an average of 16 hours of video per week. If you haven’t yet determined how to incorporate video into your overall marketing game plan, don’t sweat it—our latest blog post has all the ideas, tips, and guidance you need to get started.
FOR ORGANIZED SOCIAL MEDIA MARKETERS: If you get giddy at the thought of a central information repository for performance trends and tools, Instagram just announced a treat for you. Their new Professional Dashboard platform was released to all Business and Creator accounts the last week of January. The listing will feature key trends on account performance, tools to help you manage your account like Branded Content and IGTV promotions, and a curation of Instagram’s educational resources. While these components have been available previously, this new platform puts everything together in one easy-to-access dashboard. (Leslie Knope would approve.)
Why you should care: Between keeping up with feature updates, performance data, and oh, managing your social media accounts in the day-to-day, you probably have a lot on your plate. This move by Instagram should save you some much-needed time so you don’t have to fish around endlessly for the business elements you’re looking for. And keeping a pulse on analytics in particular will be crucial to optimizing your social media strategy. With over 1 billion monthly active users (two-thirds are 34 and younger!), Instagram is certainly a worthy channel in which to invest your time and effort toward reaching prospective students.
NON-HIGHER ED EMAILS TO INSPIRE: Are you auditing your inquiry comm flows and event invitation emails and your eyes are glazing over? Writing email after email can feel monotonous. Where do you go for fresh inspiration? One of the best ways to go outside of the box is to look at marketing emails outside of the education space. We’re pretty big fans of Sweetgreen and Warby Parker emails. HubSpot just released a list of 18 examples of impressive email marketing campaigns across all types of brands.
Why you should care: You want your emails to stand out to prospective students, so relying solely on other higher ed email ideas isn’t going to cut it. You need bold copy and compelling design, so check out HubSpot’s round-up of examples, this valuable email database, and then sign up for marketing emails across industries (you can still scope out your competitor’s emails if you’re curious). Our own secret shopper experiment with 80 different business school RMI forms clued us in on a bunch of key insights (and a lot of recurring mistakes by enrollment marketers). And if you want to amp up your trigger emails (which consistently pull in higher open rates), we have some tips for that, too.
Each week, The Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are affecting enrollment managers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need.