FRIdeas #13: 13 Stats from Business School Communication Flows That All Enrollment Marketers Should Know...And Then Disrupt


About the Episode

A couple of months ago, the team and I engaged in a secret shopper experiment. 

We completed RFI/RMI forms at about 80 different business schools – all in an attempt to garner better insight into who was "winning" and "losing" the comm flow game.  

I've shared some of our learnings from this experiment in previous episodes, but we've just completed our analysis of the first 400 post-inquiry emails that I received from these schools — and I couldn't help but share some of our findings with you on this week's episode!

For folks that don't have time to watch the video, here's the big takeaway: post-inquiry communication flows (generally) stink...if you're looking for an easy way to differentiate your program's brand, write better emails

Remember — as a business school, you're not just competing with the emails from other MBA programs in a prospect's're competing for their attention with the likes of Amazon, SweetGreen, J.Crew, and The New York Times. 

I sincerely hope today's episode inspires you and your team to audit and augment your own comm flows this summer.

Heard the buzz about Chatter?

Chatter is where great decisions start. It’s the first (and only) feedback platform for the education industry’s leading CRMs, SIS’s, marketing services agencies, online program managers, admissions coaches, and more. Get started by reading reviews and writing one of your own!

Leave a Review

Enrollify Exclusives is Here!

Meet Enrollify Exclusives — it's sort of like a Costco or a Sam's Club without the membership fee...oh, and instead of discounts on food, you get special deals on higher ed software, vendor services, premium content offerings, and a lot more.

Go Behind the Pitch Deck