TWITTER TO ADD NATIVE TWEET SCHEDULING: Though third-party social media scheduling platforms like HubSpot do exist, marketers still have no way to natively schedule future organic posts directly on social media platforms. Now, Twitter is bringing native tweet scheduling right to the tweet-composer interface for a few select users. The process is as simple as typing your tweet, clicking a “Schedule Tweet” button, setting a date and time, and scheduling your post to deployed accordingly.
Why you should care: In-app tweet scheduling could be especially powerful for enrollment marketers tweeting on the go, where the painful process of logging in to a third party scheduling platform via a mobile device just seems tedious. This could be especially helpful while at recruiting events, job fairs, and other campus events.
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