TWITTER TO ADD NATIVE TWEET SCHEDULING: Though third-party social media scheduling platforms like HubSpot do exist, marketers still have no way to natively schedule future organic posts directly on social media platforms. Now, Twitter is bringing native tweet scheduling right to the tweet-composer interface for a few select users. The process is as simple as typing your tweet, clicking a “Schedule Tweet” button, setting a date and time, and scheduling your post to deployed accordingly.
Why you should care: In-app tweet scheduling could be especially powerful for enrollment marketers tweeting on the go, where the painful process of logging in to a third party scheduling platform via a mobile device just seems tedious. This could be especially helpful while at recruiting events, job fairs, and other campus events.
USE WEB BEHAVIOR TO CONNECT THE CUSTOMER JOURNEY: High-intent web page visits to a contact us page, a shopping checkout page, or even an event registration page are signs that your contacts are prime to take action. But despite visiting those pages, contacts don’t always take the ultimate desired action. That’s why marketers need insight into who visited what page, and when, on their website. Intelligent marketing automation tools collect data about a contact’s specific web page visits so that you can send timely follow-up emails, helpful content, or even retarget the contact with relevant advertisements in order to fill in the gaps of their customer journey.
Why you should care: After a contact visits your school’s financial aid page, are they more likely to start their application? After they visit a program page, what web page are they most likely to visit next? Is there a drop-off or high bounce rate after visiting an events page? Enrollment marketers need insights into web traffic to uncover trends and fill in the gaps in the prospective journey with relevant CTAs, valuable content, timely emails, or even digital ads.
LINKEDIN'S SURVEY ON REACHING NON-TRADITIONAL STUDENTS: LinkedIn continues providing juicy survey statistics for the higher education industry, this time about non-traditional prospective undergraduate students. With 66% of adults 25 and older lacking a bachelor's degree (NCES), attracting this group of prospective students has become increasingly competitive. LinkedIn estimates that 46% of workers in an IT function, 34% of registered nurses, and 41% of military members who fall into the non-traditional group of students are also interested in obtaining a bachelor’s degree.
Why you should care: To meet today’s enrollment goals, attracting non-traditional students is a must. Since non-traditional students at the undergraduate level make up anywhere between 27% to 37% of today’s undergraduate population, competition to attract, convert, and delight this audience is at an all-time high. Equipped with strong data insights and unique digital advertising strategies, enrollment marketers are sure to find highly qualified leads on LinkedIn.
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