Stream this week's episode of FRIdeas to see what Enrollify's founder thinks will happen in higher ed marketing in 2022...Zach answers the following questions:
- What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop?
- What’s an underrated higher ed marketing trend that you think more people should be focused on?
- What marketing channel will rise the most in importance for higher ed marketers?
- What marketing channel will wane most in importance for higher ed marketers?
- What marketing strategy or tactic will rise the most in importance for higher ed marketers?
- What marketing strategy or tactic will wane most in importance for higher ed marketers?
- What shifts, if any, do you predict college and universities will make to how marketing teams/departments are structured/function in 2022?
- What higher ed software, tool, or app, or higher ed adjacent software, tool, or app, are you most excited about in 2022?
- What company or agency that supports higher ed do you think will have a breakout year in 2022?
- What higher ed event are you most excited about attending in 2022?
- Let’s talk about scroll time — where should higher ed marketers be spending more of their time online in 2022 than they did in 2021?
- How is Enrollify planning on spending its marketing budget in 2022?
- What are your parting words of wisdom for higher ed marketers in 2022?