Meet the Contributors

Enrollify contributors are experts in the enrollment marketing space. Contributors are enrollment management, higher ed marketing and communications, and marketing technology professionals who are innovative thinkers committed to bettering the journey to enrollment for today’s prospective students.  Read more about our contributors, and feel free to connect with them on LinkedIn, by clicking on their profiles below.  Interested in becoming an Enrollify Contributor?  Send an email to zach@enrollify.org

Katie Beczak

Associate Director, International Enrollment at Rochester Institute of Technology

Katie Beczak

Katie Beczak is the Associate Director of International Enrollment at Rochester Institute of Technology (RIT). She directs outreach and recruitment across south and central Asia, including India, Bangladesh, Pakistan. Before working in International Enrollment, Katie worked in Graduate and Part-Time Enrollment Services at RIT.

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Walt Bieschke

Assistant Director at Vanderbilt

Walt Bieschke

My passion is providing new ideas to improve business processes, especially in areas of higher-education management and systems training program development. I incorporate technology tools and market research to improve outcomes for recruiting and enrollment. I develop systems training programs in plain language, so that users understand the system instead of learning rote tasks. Advanced business writing and speaking skills enable me to create targeted communication and recruitment plans for specific audiences. Innovation in higher-education management, process development, and client training and relations are my primary interests.

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Ashton Brown

Assistant Director of Admissions at Texas Woman’s University

Ashton Brown

Ashton Brown is the Assistant Director of Admissions at Texas Woman’s University. Ashton wears many hats at TWU, and a few of her responsibilities include: visiting with prospective students at the various stages of the graduate search cycle, planning and executing marketing and recruitment events, and traveling year-round across the state of Texas to find the best prospects for TWU’s programs.

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Zach Busekrus

Director of Marketing Strategy at Direct Development

Zach Busekrus

Zach is the Director of Marketing Strategy at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys developing and executing content marketing strategies. He regularly writes blog articles, creates eBooks and guides, produces short videos for our nonprofit clients. Zach is passionate about creating innovative and engaging content that exceeds our client's marketing goals—he loves a good challenge! When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, earning splat points at Orange Theory, and planning his wedding!

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Zachary Campion

Graduate Support Specialist for the office of Graduate Enrollment Services at Marymount University

Zachary Campion

My name is Zach Campion and I'm a born and bred Texan from San Antonio living the dream in the nation's capital. I have pursued a unique blend of professional and artistic experiences through higher education and non-profit theatre spaces. I currently spend the majority of my daytime business hours at Marymount University as the Graduate Support Specialist for the office of Graduate Enrollment Services. I help ensure the office's web presence is sharp, accessible, and accurate. I also utilize an admissions platform called Slate to manage prospective student data used in collaboration with multiple marketing vendors to promote and execute a multi-faceted event and informational strategy in service of Marymount's graduate programs.

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Bart Caylor

President and Founder, Caylor Solutions, Inc.

Bart Caylor

Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, and GE. With nearly 30 years in design and marketing, he has spent 25 years in web design and digital marketing, 20 years working with education clients. His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.

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Jessica Cox

Graduate Admissions Counselor at Manhattanville College

Jessica Cox

I’m a Graduate Admissions Counselor for the School of Education at Manhattanville College. I’ve been working in higher education for almost 5 years, starting in the Graduate Advising office and eventually moving to Admissions after receiving my Master’s in Marketing and Communications Management in 2018. In my spare time I love to read books on Tudor history, hike and travel!

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Guillaume Delloue

Senior SaaS Consultant at HubSpot

Guillaume Delloue

Guillaume is a senior consultant at HubSpot who specializes in helping agency partners effectively serve their clients. Guillaume oversees all of the higher education institutions that the DD team (the people behind Enrollify) serves, and recently spoke at the NAGAP Conference in Toronto on how grad schools are using HubSpot to attract, engage, and delight students to their programs.

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Ginger Dickens

Academic Advisor for graduate programs in Computer Science & Engineering at the University of Texas at Arlington

Ginger Dickens

Ginger Dickens is an academic advisor for graduate programs in Computer Science & Engineering at the University of Texas at Arlington. 90% of the graduate students enrolled in Computer Science & Engineering graduate programs at UT Arlington are international students.

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Dr. Chris Domes

President, Neumann University

Dr. Chris Domes

Dr. Chris Domes is the president of Neumann University, which is a Catholic university founded in the Franciscan tradition located in Aston, Pennsylvania. Dr. Domes has an impressive record of accomplishment that spans 31 years in higher education. He has led initiatives in strategic planning, fundraising, academic program expansion, enrollment management, community relations, technology access, and campus growth.

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Patrick Eng

Marketing Implementation Specialist at HubSpot

Patrick Eng

Patrick was the Head of Marketing Technology (and resident SEO expert) at DD — an enrollment marketing technology agency that partners with undergraduate and graduate institutions to help them recruit new students online.

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Emily Evans

Assistant Director of New Media, Enrollment Division at University of Notre Dame

Emily Evans

Emily is the Assistant Director of New Media, Enrollment Division at University of Notre Dame. She's a dynamic storyteller with a passion for communicating information in a compelling and influential way. Leveraging her background as new anchor and journalist, Emily aims to inspire deeper thought and action by persuasively delivering a message to a target audience.

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Matthew Fall

Marketing Associate at Direct Development

Matthew Fall

Matthew is a Marketing Associate at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

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Bill Faust

Senior Partner and Chief Strategy Officer at Ologie

Bill Faust

Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, works with purpose-driven clients like universities, hospitals, and cultural organizations to tell an authentic story and find their true voice. Bill has had a lifelong passion for aligning an organization's brand experience with its mission, vision and values by leveraging the power of research, strategy and creative expression, including design, messaging and story development.

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Tony Fraga

Marketing Strategist, Speaker and CEO at Direct Development

Tony Fraga

Tony is the CEO and a marketing strategist at DD — an enrollment marketing technology agency that specializes in implementing inbound, content-based methodologies. He leads a team of fast-paced marketing innovators, who handle everything from content creation to marketing automation, and thrives at the intersection of strategy and technology. Tony speaks regularly at higher education and non-profit marketing conferences on the topics of content marketing, SEO, and the latest trends in digital media.

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Marissa Hairston

Graduate Admissions and Recruitment at Fashion Institute of Technology

Marissa Hairston

Marissa is the Graduate Admissions and Recruitment Manager at the Fashion Institute of Technology in New York City. She has extensive experience in higher education, specifically on how to recruit students to niche programs in fashion design.

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Dr. Edward Herrelko III

Executive Director, Marketing and Communication at Dallas Theological Seminary

Dr. Edward Herrelko III

I am fortunate to have built a career doing what I love– helping students to achieve their educational goals and helping institutions grow via marketing, enrollment management, online program management, business process improvements, and strategic partnerships with the right companies. My focus on building strong teams and leading from the front allows me to play a role in architecting solutions to important problems within the higher education industry as a whole. Ultimately, I believe that education has room for more innovation (especially through technology), better student experience (SX), increased diversity, and greater accessibility...online or in person!

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Anna Hunter

College Recruitment Manager, University of Houston

Anna Hunter

Anna Hunter is a College Recruitment Manager  for the University of Houston’s Graduate College of Social Work. There are approximately 350 students enrolled in the MSW program with an additional 40 students in the PhD program. Students come from all walks of life, numerous states, and a number of international countries, reflecting the broad racial and ethnic diversity of our greater community.

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Shane Kehl

Inbound Marketing Consultant & Digital Media Strategist at Direct Development

Shane Kehl

Shane is an Inbound Marketing Consultant & Digital Media Strategist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. I specialize in taking on the social media world one post at a time. Data is the lifeblood of marketing, so much of my time is devoted to analyzing metrics of social ads and adapting our strategy accordingly. When I'm not traversing the social landscape I'm developing innovative marketing techniques to reach prospective student groups for both institutions of all shapes and sizes.

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Dr. Ray Lutzky

Director, University Partnerships at InStride

Dr. Ray Lutzky

Dr. Ray Lutzky has more than 17 years of experience in public communication, technology and global higher education. He is currently Director, University Partnerships at InStride, a public-benefit corporation founded by Arizona State University. Ray previously held enrollment management leadership positions at Cornell University, New York University, Pace University and Rensselaer Polytechnic Institute, overseeing undergraduate and graduate admissions, student outreach, financial aid, and enrollment systems. He earned a PhD in communication and rhetoric from Rensselaer and a master’s in public relations from the Newhouse School at Syracuse University.

 
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Amber Molhagen

Assistant Dean for Admissions and Student Affairs for the University of Houston’s Graduate College of Social Work

Amber Molhagen

Amber Molhagen is the Assistant Dean for Admissions and Student Affairs for the University of Houston’s Graduate College of Social Work. There are approximately 350 students enrolled in the MSW program with an additional 40 students in the PhD program. Students come from all walks of life, numerous states, and a number of international countries, reflecting the broad racial and ethnic diversity of our greater community.

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Dana Mordecai

Assistant Director for Graduate Recruitment at the University of North Texas

Dana Mordecai

Dana Mordecai is the Assistant Director for Graduate Recruitment at the University of North Texas. For the past 13 years, she has served in recruitment, advancement, student services and admissions roles in the Toulouse Graduate School, serving nearly 7000 graduate students in 125 graduate programs. As an ambassador and graduate of UNT, she works with every level in the university on targeted recruitment activities and developing marketing and communications for prospective graduate students. Dana works across silos as a critical path to successful communications and events. Dana currently serves as co-chair of the Chapters committee for NAGAP and serves on the Education committee, is the immediate Past-President of the TxGAP chapter and previously served in other leadership roles, presenting at previous NAGAP, TxGAP and TACRAO conferences.

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Corynn Myers

Digital Marketing Manager at University of Michigan

Corynn Myers

I have the privilege of overseeing marketing strategies and a team of specialists in the central communications office at the University of Michigan. My team and I strategize, implement, optimize, and report on campaigns ranging from recruitment and events to development and branding. To date, we've brought over 1 million dollars of media back in-house and continue to expand our services to achieve U-M's goals.

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Shannon Nicholson

Office of Graduate Admissions and Recruitment at WVU

Shannon Nicholson

Shannon is the Program Director with the Office of Graduate Admissions and Recruitment at West Virginia University. In her current role, she assists with the marketing of graduate education at WVU, and lead generation for the offered on-campus graduate programs. The current recruitment strategy focuses on increased use of search engine marketing, social media, and email automation to guide potential graduate students from their general interest in attending graduate school to making their decision to apply to WVU. Her prior roles include

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Dr. Ximena Paez-Colasante

Interdisciplinary Pd.D. Program in Genetics at Texas A&M University

Dr. Ximena Paez-Colasante

Dr. Ximena Paez-Colasante is a coordinator fo the Interdisciplinary Pd.D. Program in Genetics at Texas A&M University. She is an experienced Postdoctoral Fellow and has a well demonstrated history of working in the higher education industry.

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Sasha Peterson

CEO at TargetX

Sasha Peterson

Sasha Peterson is the CEO at TargetX, a technology company that provides comprehensive CRM solutions for higher education. Sasha is a results-driven visionary with a strong entrepreneurial attitude and a history of developing strategic plans for both rapidly-growing early-stage start-ups and established enterprise technology companies. Prior to joining TargetX, Sasha held a variety of executive leadership roles at top education technology firms.

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Dr. Frederick Pereira

Director, Graduate and Post-Baccalaureate Development

Dr. Frederick Pereira

Dr. Frederick A Pereira is a faculty member and part of the recruitment team at Baylor College of Medicine. He has conducted significant research in the field of hearing and hearing loss, using genomics to better understand the mammalian hearing organ. At Baylor College of Medicine, he has been assisting in student recruitment for several programs for 12+ years, gaining experience on the road at student recruitment events. Dr. Pereira emphasizes finding the "right-fit" program for prospective students. He ensures that students' academic and professional interests are rooted in medical research in order to create optimal outcomes for the school and students.

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Tatiana Quiroga

Senior Marketing Associate at Direct Development

Tatiana Quiroga

Tatiana is a Senior Marketing Associate at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. She is passionate about managing and executing inbound marketing campaigns that drive results for clients. She believes remarkable storytelling is a key component of successful marketing, and she appreciates digging into data to measure that success. As a former journalist, Tatiana uses her research, writing and analytical skills to strategize about the most compelling and effective content pathways for target audiences.

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Danielle Richter

Director of Marketing & Recruiting, Center for Graduate & Professional Studies at Midland University

Danielle Richter

Danielle is the Director of Marketing & Recruiting, Center for Graduate & Professional Studies at Midland University. At the University, she works with the adult population of students (across 12 programs) that don't fall into the traditional undergraduate or transfer student buckets. Danielle has a demonstrated history of working in the higher education industry with skills in Event Planning, Marketing Strategy, Customer Service, Sales, Recruitment, and Admissions.

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Michelle Rubado

Graduate Admissions Counselor, University of Rochester

Michelle Rubado

Michelle is the Graduate Admissions Counselor at the University of Rochester's school of Arts, Sciences and Engineering (AS&E). She focuses on increasing enrollment goals for the school of Arts, Sciences and Engineering. Michelle also utilizes the common higher education CRM, Slate, to track students' application progress. In her role as Graduate Admissions Counselor, Michelle sends out weekly newsletters to AS&E graduate and postdoctoral students while also managing social media accounts for the Graduate Education and Postdoctoral Affairs office.

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Annie Ryland

Editorial Manager at Direct Development

Annie Ryland

Annie is an Editorial Manager at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. At DD, Annie specializes in content strategy, content creation, and project management. I work closely with enrollment marketing strategists to produce the compelling content that drives the success of an inbound marketing campaign. My background in research and writing helps me deliver blog pieces and premium content resources that are highly informative and highly evocative, telling the stories of DD's higher education clients in a way that captures the reader and provides insight.

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Samantha Stewart

College of Business at University of Texas

Samantha Stewart

Samantha Stewart is a recruiter for the College of Business at the University of Texas at Arlington. She works with prospective domestic and international graduate populations, builds enrollment plans, and establishes partnerships with Fortune 500 companies across the Dallas-Fort Worth area. She loves the idea of being involved in diverse communities that celebrates differences in one another.

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Amanda Stokes

Graduate Recruitment and Admissions Coordinator for George Mason University’s College of Health and Human Services

Amanda Stokes

Amanda Stokes is the Graduate Recruitment and Admissions Coordinator for George Mason University’s College of Health and Human Services. She received her Bachelor’s degree in Psychology from Shenandoah University and her Master’s degree in Executive Leadership from Liberty University. She has worked in higher education for 10 years, her experience includes graduate recruitment, and enrollment management, student services, newly admitted orientation, and residence life. Prior to George Mason Amanda was working at Marymount University as the Graduate Enrollment and Recruitment Coordinator. Amanda has a passion for working with both prospective and current students during their journey in Graduate school. In her free time she enjoys spending time with family and friends, participating in obstacle course races, traveling, and volunteering in her community.

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Joanne Wang

Director of Professional and Master’s Programs at Vanderbilt's School of Engineering

Joanne Wang

As the Director of Professional and Master’s Programs at Vanderbilt's School of Engineering (VUSE), Joanne works closely with senior leaders on both university and school levels including the Provost Office, Graduate School, URO, Financial Aid, ISSS, VUSE Deans and CBO. On a daily basis, she oversees the operations of the School of Engineering master degree programs, including eight Master of Science degree programs and night Master of Engineering professional degree programs (both on campus and online). Additionally, she develops distance education degree and non-degree programs, collaborating with third party agencies and industry partners to manage two online master's programs.

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Enrollify Advisors:

The Enrollify Advisory board is made up of industry leaders in the higher education admissions and marketing and communications space. Advisory board members must have a minimum of 10 years of experience working in higher education. The members of the Enrollify Advisory Board agree to write, consult on, and/or be interviewed for one or more pieces of content published on the Enrollify platform each quarter. In exchange for their service, Enrollify Advisors are given a complimentary Enrollify Membership and one free cohort per academic year. Finally, Enrollify Advisors are available for one-to-one virtual consulting on a case-by-case scenario. If you are interested in learning more about coaching opportunities, please request more information here.

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