Fanatical Fridays Episode 39: Summer Session #3 — Working your Pipeline of Prospective Students

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About the Episode

Guest co-host Jamie Gleason joins the discussion this week as Mickey breaks down his approaches to working prospective student pipelines. Mickey discusses three components to address the pipeline as the conversation gets intense quickly! From defining stages and substages, to high conversion moments, to prioritizing your daily and weekly engagement efforts, this episode dives deep. Tune in to hear the approaches Mickey has successfully applied to improve student conversions and increase enrollment.

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Guest co-host Jamie Gleason joins the discussion this week as Mickey breaks down his approaches to working prospective student pipelines. Mickey discusses three components to address the pipeline as the conversation gets intense quickly! From defining stages and substages, to high conversion moments, to prioritizing your daily and weekly engagement efforts, this episode dives deep. Tune in to hear the approaches Mickey has successfully applied to improve student conversions and increase enrollment.

Zach Busekrus

About the Interviewee

Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

About the Hosts

Jamie-headshot

Jamie Gleason

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Mickey-headshot

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.