The Higher Ed Marketer’s AI Summit was a groundbreaking event that brought together some of the brightest minds in higher education marketing and artificial intelligence.
Hosted by Bart Caylor, Founder and President & Co-host of The Higher Ed Marketer and Troy Singer, co-host of The Higher Ed Marketer, the summit offered an exclusive glimpse into the transformative impact of AI on the higher ed marketing sphere.
Our partners at Element451 wrote detailed recaps of each session (for those of you who weren't able to make it to this first-of-its-kind event!). Enjoy!
Session Highlights:
Intro to AI: A Roundtable Discussion
Bart Caylor, Founder and President of Caylor Solutions, joined by Raffi DerSimonian, VP & Chief Strategy Officer at ERI Design, and Gil Appel, Assistant Professor of Marketing at The George Washington University School of Business, set the stage with an engaging roundtable discussion on integrating AI technologies into higher ed marketing workflows.
Intro to Prompt Engineering
Jules White, Associate Dean of Strategic Learning Programs at Vanderbilt University, unveiled the power of prompt engineering, demonstrating how it can revolutionize communication strategies in higher ed institutions.
Integrating AI into your Content Creation
Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, provided practical insights on seamlessly infusing AI into content creation processes, ensuring marketing efforts are not only efficient but also highly effective.
View Element's session recap here.
Using AI for Administrative Functions
Jaime Hunt, Chief Marketing Officer at Old Dominion University, showcased how AI can be leveraged to streamline administrative functions, freeing up time and resources for strategic initiatives.
View Element's session recap here.
Power Emails with AI: Crafting Campaigns with AI
Ardis Kadiu, Chief Executive Officer of Element451, took the stage to demonstrate how AI can supercharge email campaigns, creating highly personalized and engaging content that resonates with prospective students.
View Element's session recap here.
Using AI for Dynamic Imagery and Powerful Visuals
Austin Marshall, Graphic Designer at AI Bible, shared innovative ways to use AI for dynamic imagery, illustrating how visuals can leave a lasting impression on prospective students.
Riding the Exponential: How to Think About AI Without Losing Your Mind
Kyle Campbell, Founder of The Education Marketer, provided a thought-provoking session on embracing the exponential growth of AI without feeling overwhelmed, offering a clear path for higher ed marketers to navigate this exciting frontier.
Closing Thoughts: What’s Next with AI and Higher Ed Marketing
Bart Caylor and Troy Singer returned to the stage to provide insightful reflections on the day's discussions and offer a glimpse into the future of AI in higher education marketing.
The Higher Ed Marketers AI Summit was a resounding success, offering attendees a wealth of knowledge and practical strategies for integrating AI into their marketing workflows.
From content creation to administrative tasks, the applications of AI in higher education are limitless. As we look ahead, it's clear that AI is not just a tool; it's a collaborative partner that will shape the future of higher ed marketing.
The Definitive Guide to AI in Higher Education
Ready to increase your AI proficiency? Download Elements Guide to AI in Higher Education which is the perfect resource to help you navigate the AI revolution, simplifying the journey and nurturing an innovative environment within your institution.
In this comprehensive 40-page guide, you'll gain a solid grasp of the various uses of AI, ranging from predictive algorithms to generative models. These insights will empower you to enhance student outcomes, cut costs, and boost your competitive edge.
Ready to get started? Download the full guide today.
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