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Ep. 77: Making Graphics that Work for Social AudiencesPlay Button

Ep. 77: Making Graphics that Work for Social Audiences

Jenny Li Fowler sits down with Devon Maloney, Associate Director of Digital Marketing at MIT Sloan School of Management, to get insights into how teams can craft eye-catching, value-driven graphics and quote cards tailored for on-platform engagement on Instagram and LinkedIn.

Pulse Check: What Do We Really Need? — Pt 4Play Button

Pulse Check: What Do We Really Need? — Pt 4

In episode four of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Nathan Thornton, Ologie’s Senior Vice President of Creative, about making marketing more engaging. Nathan also designs board games, where people can walk away the moment they stop enjoying themselves. He shares how that experience shapes his approach to earning attention and giving students a reason to take the next step.

Episode 115: The Internet Will Have Feelings About ThisPlay Button

Episode 115: The Internet Will Have Feelings About This

Jaime speaks with Eddie Francis, founder of Edify Ventures, to explore how higher education leaders can navigate sensitive policy changes without triggering public backlash.

Episode #351: AI as a Coach, Not an Answer MachinePlay Button

Episode #351: AI as a Coach, Not an Answer Machine

Dr. Marco Krcatovich of Cengage discusses the risks of cognitive offloading, why AI should function more like a coach than an answer machine, and how institutions can build better policies and practices around its use.

Bonus: Instructional Resilience in the Age of AIPlay Button

Bonus: Instructional Resilience in the Age of AI

Kim Arnold, Director of the Teaching and Learning Community Program at EDUCAUSE, discusses the shift from instructional continuity to instructional resilience and why institutions need to build the capacity to maintain quality learning through disruptions ranging from cyberattacks to rapid advances in AI. 

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From Prompts to Agents: Understanding the Next Phase of AI in MarComm
Carrie Phillips
From Prompts to Agents: Understanding the Next Phase of AI in MarComm

Explore the evolution of AI in marketing by defining and providing examples for the five levels of sophistication — Prompt, Task, Skill, Automation, and Agent — to help MarComm teams make smarter decisions about how to integrate AI into their work.

Leading AI Adoption: 6 Ways to Build Buy-In
Carrie Phillips
Leading AI Adoption: 6 Ways to Build Buy-In

There has been lots of conversation around AI and its use throughout higher education. Giving our teams access to AI tools is easy. Helping our teams get comfortable using them and encouraging people to change their daily habits and workflows in support of AI is something more difficult.

Finding the Right Balance with AI Personalization in Admissions
Carrie Phillips
Finding the Right Balance with AI Personalization in Admissions

AI-driven personalization in admissions outreach can boost engagement when it feels thoughtful and relevant, but crosses into "creepy" territory when it digs too deep into scraped or inferred data—so lasting trust depends on human judgment knowing where that line is.

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