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Ep. 74: How to Create Impactful Social Media CollaborationsPlay Button

Ep. 74: How to Create Impactful Social Media Collaborations

Jenny talks with Isabella “Isa” Timiraos, Social Media Specialist at the University of Miami, to learn how organic collaborations and proactive community management on Instagram and TikTok drive immense brand growth, and they discuss the power of relationship-building, staying authentic, and experimenting with Gen Z trends.

Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 2Play Button

Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 2

In Part 2 of this Pulse Check series, Michele Ehrhart talks with Merianne Roth, Vice Chancellor, Marketing & Communication at Texas Christian University, to explore why a college education offers value far beyond financial ROI, highlighting the development of essential "success skills" like leadership, critical thinking, and identity formation.

Episode 112: Leading Marketing in a Decentralized UnitPlay Button

Episode 112: Leading Marketing in a Decentralized Unit

Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic relationship between centralized and decentralized marketing teams, sharing practical tips for building trust with academic deans and faculty.

Episode #345: Building a Mission-Driven Culture of InnovationPlay Button

Episode #345: Building a Mission-Driven Culture of Innovation

Dr. Brooke Elliott, Dean of the Gies College of Business at the University of Illinois, shares her perspective on leading with purpose during a time of rapid change in higher education.

Episode 132: What Comes After CMO?Play Button

Episode 132: What Comes After CMO?

Mallory is joined by Rob Zinkan, founder of Navigate Gray, to discuss the career trajectories of higher education chief marketing officers.

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Engage Summit 2027

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Book your hotel room through our official booking link before November 30, and your Engage registration is FREE! 

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Leading AI Adoption: 6 Ways to Build Buy-In
Carrie Phillips
Leading AI Adoption: 6 Ways to Build Buy-In

There has been lots of conversation around AI and its use throughout higher education. Giving our teams access to AI tools is easy. Helping our teams get comfortable using them and encouraging people to change their daily habits and workflows in support of AI is something more difficult.

Finding the Right Balance with AI Personalization in Admissions
Carrie Phillips
Finding the Right Balance with AI Personalization in Admissions

AI-driven personalization in admissions outreach can boost engagement when it feels thoughtful and relevant, but crosses into "creepy" territory when it digs too deep into scraped or inferred data—so lasting trust depends on human judgment knowing where that line is.

Sessions I’m Excited for at the Engage Summit
Carrie Phillips
Sessions I’m Excited for at the Engage Summit

Carrie Phillips shares the sessions she’s most excited for at Engage Summit and why this year’s lineup makes it a must-attend in Charlotte.

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