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Recent Episodes

Pulse Check: After Further Consideration Part 3Play Button
Leadership

Pulse Check: After Further Consideration Part 3

This episode explores with Dr. Peter Cornish the ways in which holistic mental health services is of the most important DEI imperatives in higher education.

with
Tomika Ferguson
Live from eduWeb: The Lighter Side of Higher EdPlay Button
Leadership

Live from eduWeb: The Lighter Side of Higher Ed

Join us as Mallory chats with Anthony Machcinski, Assistant Director of Marketing Communications at Manor College and EduWeb's official event photographer

with
Mallory Willsea
Ep. 10: Tackling Summer Melt at Hartwick CollegePlay Button
Leadership

Ep. 10: Tackling Summer Melt at Hartwick College

Discover how Hartwick College established a new melt committee, implemented innovative communication plans, and redefined their orientation process with "Wick Week" to foster a sense of belonging among first-year students.

with
Shane Baglini
Episode #239: Building Durable Skills for Student Success at Illinois TechPlay Button
Marketing + Communications

Episode #239: Building Durable Skills for Student Success at Illinois Tech

This week, Dustin talks with Dr. Joseph Orgel from Illinois Institute of Technology about the innovative Empowerment Leadership and Mentorship (ELM) program he developed.

with
Dustin Ramsdell
Episode 47: The End of RFI Forms: Engaging Students with Tailored ContentPlay Button
Technology + Data

Episode 47: The End of RFI Forms: Engaging Students with Tailored Content

In this episode of The Application, Allison sits down with Lance Hydrick, an expert in higher ed technology, to discuss the critical role of the Request for Information (RFI) experience on university websites.

with
Allison Turcio
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Resource spotlight

Discover the Engage Summit: Your Gateway to Cutting-Edge Higher Ed Marketing Insights

Explore the Engage Summit 2024 Industry Track to gain cutting-edge insights and strategies from top experts in higher education marketing.

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Creating a Netflix-Like Experience for University Websites: Enhancing Student Engagement with AI
Shelby Moquin
Creating a Netflix-Like Experience for University Websites: Enhancing Student Engagement with AI

In a recent episode of The Application, Allison and guest Lance Hydrick from Halda discussed the transformative power of AI in enhancing the student experience on university websites. As higher education institutions grapple with the challenge of making their vast information more accessible and personalized, AI emerges as a crucial tool to bridge this gap.

AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit
Erin Fields
AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

Strengthening College Brand Identity Through Mascots: A Case Study from Great Falls College
Shelby Moquin
Strengthening College Brand Identity Through Mascots: A Case Study from Great Falls College

Maya Demishkevich has the pleasure of interviewing Dr. Stephanie Erdmann, Dean and CEO of Great Falls College on the latest release of The Hidden Gem podcast. They dove into the fascinating journey of how Great Falls College introduced a new mascot to strengthen its brand identity. They offer valuable insights into the strategic process behind adopting a mascot, especially for institutions without an athletic program.

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