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Episode 2: Why Claude Is Winning Over Analysts and Developers in Higher EdPlay Button

Episode 2: Why Claude Is Winning Over Analysts and Developers in Higher Ed

JC Bonilla is joined by Ty Fujimura and Sydney Blozan of Element451 to unpack the recent leap in AI’s capabilities — from being just a tool to becoming a trusted teammate.

Episode 102: The Rise of the Fractional CMOPlay Button

Episode 102: The Rise of the Fractional CMO

Mallory Willsea sits down with Jaime Hunt to discuss why more institutions are turning to fractional marketing leadership instead of hiring full-time CMOs.

Pulse Check: The Human Side: Managing Fear, Change, and Skepticism When It Comes To AI - Part 4Play Button

Pulse Check: The Human Side: Managing Fear, Change, and Skepticism When It Comes To AI - Part 4

Carrie Phillips chats with Alice Maxwell to discuss how AI intersects with student-centered work

Ep. 38: Nobody Has This Figured Out: How to Learn AI Through Curiosity, Not PerfectionPlay Button

Ep. 38: Nobody Has This Figured Out: How to Learn AI Through Curiosity, Not Perfection

Rebecca Stapley of Rochester Institute of Technology joins Brian to discuss how embracing AI helped her cut through email clutter, reach new audiences, and work more strategically.

Episode #314: Why Faculty Are Your Secret Marketing WeaponPlay Button

Episode #314: Why Faculty Are Your Secret Marketing Weapon

Dustin sits down with Brian Hartnack, Founder and CEO of Archer Education, for a rich conversation about the evolution of digital marketing and enrollment management in higher ed.

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A 90 Day AI Adoption Roadmap for CMOs
Carrie Phillips
A 90 Day AI Adoption Roadmap for CMOs

A 90-day roadmap for adopting AI the right way—focused on clarity, confidence, and change management, not just new tools.

Using a Cross-Functional AI Council to Support AI Adoption
Carrie Phillips
Using a Cross-Functional AI Council to Support AI Adoption

An AI Council helps campuses adopt AI responsibly, stay aligned, and avoid scattered or duplicative efforts.

Launching AI in HigherEd Marketing: How the 6x6 Framework Supports Adoption
Carrie Phillips
Launching AI in HigherEd Marketing: How the 6x6 Framework Supports Adoption

For those on the fence about how to best use AI, this post will provide a leadership structure and some ideas to get the team started. 

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