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Recent Episodes

Episode #9: What’s Next for Workforce Education?Play Button
Technology + Data

Episode #9: What’s Next for Workforce Education?

About the Episode: Workforce education has grown in popularity in recent years – initially propelled by the tightening of the job market, and then expanded by the pandemic, the need for companies to upskill, reskill, and incentivize their employees through educational opportunities has only become

with
Ray Lutzky
Ep. 57: Storytelling in Seconds: Getting Started with Short Form VideoPlay Button
Marketing + Communications

Ep. 57: Storytelling in Seconds: Getting Started with Short Form Video

In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities.

with
John Azoni
Live from eduWeb: Empowering Creativity and Stepping Out of Your Comfort ZonePlay Button
Marketing + Communications

Live from eduWeb: Empowering Creativity and Stepping Out of Your Comfort Zone

Live from eduWeb, Mallory interviews Alyssa Green, the University Photography Manager at the University of Montevallo.

with
Mallory Willsea
Episode 31: From English to Engineering: The Evolution of College MajorsPlay Button
Technology + Data

Episode 31: From English to Engineering: The Evolution of College Majors

In this episode, Jamie and Timothy discuss John Boeckenstedt's analysis of the shifts in bachelor's degrees over the past decade, highlighting surprising trends in STEM and liberal arts fields.

with
Jamie Boggs
Pulse Check: After Further Consideration Part 3Play Button
Leadership

Pulse Check: After Further Consideration Part 3

This episode explores with Dr. Peter Cornish the ways in which holistic mental health services is of the most important DEI imperatives in higher education.

with
Tomika Ferguson
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Resource spotlight

Discover the Engage Summit: Your Gateway to Cutting-Edge Higher Ed Marketing Insights

Explore the Engage Summit 2024 Industry Track to gain cutting-edge insights and strategies from top experts in higher education marketing.

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Creating a Netflix-Like Experience for University Websites: Enhancing Student Engagement with AI
Shelby Moquin
Creating a Netflix-Like Experience for University Websites: Enhancing Student Engagement with AI

In a recent episode of The Application, Allison and guest Lance Hydrick from Halda discussed the transformative power of AI in enhancing the student experience on university websites. As higher education institutions grapple with the challenge of making their vast information more accessible and personalized, AI emerges as a crucial tool to bridge this gap.

AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit
Erin Fields
AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

Strengthening College Brand Identity Through Mascots: A Case Study from Great Falls College
Shelby Moquin
Strengthening College Brand Identity Through Mascots: A Case Study from Great Falls College

Maya Demishkevich has the pleasure of interviewing Dr. Stephanie Erdmann, Dean and CEO of Great Falls College on the latest release of The Hidden Gem podcast. They dove into the fascinating journey of how Great Falls College introduced a new mascot to strengthen its brand identity. They offer valuable insights into the strategic process behind adopting a mascot, especially for institutions without an athletic program.

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