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Episode 54: How Iowa Boosted Clicks and Gifts on One Day for IowaPlay Button

Episode 54: How Iowa Boosted Clicks and Gifts on One Day for Iowa

Day sits down with Veronica Jones and Zack Schmidt from the University of Iowa Center for Advancement to unpack how they moved from a time-consuming email process to a smart, automated strategy

Episode 82: Engage Summit 2025 - Preview SpecialPlay Button

Episode 82: Engage Summit 2025 - Preview Special

Ardis Kadiu and JC Bonilla take listeners behind the scenes of Element451's upcoming Engage Summit.

Episode 70: Washington’s Marching Orders for Higher EdPlay Button

Episode 70: Washington’s Marching Orders for Higher Ed

Mallory Willsea is joined by Brad Carson—former University of Tulsa president, former U.S. Congressman, and now president of Americans for Responsible Innovation—to explore how colleges are being drafted into America’s AI future.

Ep. 81: Stories that Stick: Humanizing Higher Ed’s ImpactPlay Button

Ep. 81: Stories that Stick: Humanizing Higher Ed’s Impact

Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling.

Pulse Check: The Culture Code Part 3Play Button

Pulse Check: The Culture Code Part 3

Christian Ponce sits down with Ray Martinez, VP and CEO of Archer Education, to unpack how AI and emerging technologies are disrupting and improving higher education marketing.

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The 2025 Engage Summit

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AI, Empathy, and Enrollment: Your Melt Season Playbook for Smarter, More Human Outreach
Shelby Moquin
AI, Empathy, and Enrollment: Your Melt Season Playbook for Smarter, More Human Outreach

If you're looking to transform your summer melt strategy with AI-enhanced personalization, data-driven intuition, and a more human tone, this series delivers.

What Higher Ed Marketers Can Learn by Looking Outside the Industry
Shelby Moquin
What Higher Ed Marketers Can Learn by Looking Outside the Industry

This post examines how looking beyond the campus gates can help enrollment marketers reassess their strategies and adopt more effective, human-centered approaches to their work.

Let’s Talk About the Burnout Problem in Admissions — and What AI Can Do About It
Shelby Moquin
Let’s Talk About the Burnout Problem in Admissions — and What AI Can Do About It

Let’s talk less about what AI might take away—and more about what it can give back.

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