The Enrollify Blog
Explore the evolution of AI in marketing by defining and providing examples for the five levels of sophistication — Prompt, Task, Skill, Automation, and Agent — to help MarComm teams make smarter decisions about how to integrate AI into their work.
There has been lots of conversation around AI and its use throughout higher education. Giving our teams access to AI tools is easy. Helping our teams get comfortable using them and encouraging people to change their daily habits and workflows in support of AI is something more difficult.
AI-driven personalization in admissions outreach can boost engagement when it feels thoughtful and relevant, but crosses into "creepy" territory when it digs too deep into scraped or inferred data—so lasting trust depends on human judgment knowing where that line is.
Carrie Phillips shares the sessions she’s most excited for at Engage Summit and why this year’s lineup makes it a must-attend in Charlotte.
AI is changing the rules of leadership—here’s how to lead before you’ve mastered the tools.
Carrie Phillips shares how the 2% rule helps teams build confidence, develop skills, and integrate AI through small, strategic shifts—without overwhelm.
Chief Communications and Marketing Officer Carrie Phillips breaks down five practical, resource-savvy strategies.
A 90-day roadmap for adopting AI the right way—focused on clarity, confidence, and change management, not just new tools.
An AI Council helps campuses adopt AI responsibly, stay aligned, and avoid scattered or duplicative efforts.
For those on the fence about how to best use AI, this post will provide a leadership structure and some ideas to get the team started.
Hear how Justin Bouldt and Jaime Hunt unpack the power of place-based marketing on Confessions of a Higher Ed CMO.
Panopto CEO Stephen Laster joins Higher Ed Geek to explore how AI and visual learning can enhance—not replace—the human heart of education.
Discover how the “Student Giving Game” transformed a struggling senior campaign into a campus-wide culture of giving powered by first-years, social contests, and smart storytelling.
VP Carrie Pitts-Densmore shares how her team overcame writer’s block, scaled service, and redefined human-plus-AI collaboration in higher ed.
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Tune in to High School to Higher Ed for real talk, enrollment insights, and a few laughs about squirrels.
Harvard’s Tessa Forshaw and Stanford’s Rich Braden join The Higher Ed Geek Podcast to unpack Innovation-ish — their new book on overcoming innovation hesitation, unlocking creativity, and helping higher ed embrace the “ish” in innovation.
Hear VP Ashley Hanson share her playbook for collaboration, data integration, and smarter student-athlete recruitment.
Allison Turcio sits down with Grant DeRoo and Jarrett Smith to unpack findings from a groundbreaking study that surveyed over 1,000 prospective students about their top website priorities.
Jaime Hunt sits down with Brandy Kift, Assistant Vice President of Marketing Strategy at Bucknell University, to unpack how her team and admissions built one of higher ed’s most effective cross-functional partnerships.
Dustin Ramsdell sits down with Faton Sopa to discuss The State of Student Search — a sweeping new study by Manaferra that explores how today’s undergraduates, graduates, and adult learners search for, validate, and ultimately choose their college.
Leadership coach and former NYU Stern admissions leader Oren Margolis joins Mastering the Next to unpack the MBA’s identity crisis.
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