Measuring What Matters: Using Machine Learning to Drive Enrollment  |

March 27 at 2pm ET – Register Now
AI in Admissions: How Top Schools Are Using Automation to Boost Yield
Shelby Moquin
Admissions
AI in Admissions: How Top Schools Are Using Automation to Boost Yield

Here’s how schools are successfully leveraging AI to modernize admissions.

Exploring Enrollment Funnel Optimization in Higher Ed
Shelby Moquin
Enrollment Marketing
Exploring Enrollment Funnel Optimization in Higher Ed

Improve your enrollment funnel in higher ed with proven strategies to attract and convert more students. Learn how to optimize your process today!

Best Practices for Enrollment Marketing Automation
Shelby Moquin
Enrollment Marketing
Best Practices for Enrollment Marketing Automation

Discover best practices for enrollment marketing automation to streamline student recruitment and boost enrollments. Implement these strategies today!

Best Higher Ed Websites to Follow in 2025
Shelby Moquin
Leadership
Best Higher Ed Websites to Follow in 2025

Explore the best higher ed websites for insights on enrollment, marketing, and digital engagement. Stay ahead with expert strategies and key trends.

The Roadmap to Higher Education Digital Transformation
Shelby Moquin
Higher Ed Marketing & Communications
The Roadmap to Higher Education Digital Transformation

Explore the higher education digital transformation journey. Navigate challenges, implement key technologies, and future-proof your institution for success.

Best Student Engagement Software for Your Institution
Shelby Moquin
Education Software & Technology
Best Student Engagement Software for Your Institution

Explore the best student engagement software options, key features to look for, and best practices for implementation to enhance student experience and success.

Beyond Open Rates: How Machine Learning Reveals What Really Drives Enrollment
Shelby Moquin
Data
Beyond Open Rates: How Machine Learning Reveals What Really Drives Enrollment

The EduData Webinar on March 27 will explore how AI-driven predictive modeling and attribution analytics can revolutionize student recruitment.

How AI is Changing the Way Students Search for Colleges (And How to Adapt)
Shelby Moquin
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How AI is Changing the Way Students Search for Colleges (And How to Adapt)

For years, students researching colleges have relied on Google search results, ranking lists, and university websites to gather information. However, AI-powered search assistants—like ChatGPT, Google’s Search Generative Experience (SGE), and Bing AI—are transforming the way students discover and evaluate higher education options.

AI’s Impact on Higher Ed—How to Lead the Change
Shelby Moquin
AI
AI’s Impact on Higher Ed—How to Lead the Change

From chatbots answering student inquiries in seconds to predictive analytics flagging at-risk students before they even ask for help, AI’s impact is happening right now.

Enrollify Wins AVA Digital Awards
Shelby Moquin
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Enrollify Wins AVA Digital Awards

We are thrilled to share that several Enrollify podcasts and digital projects have been honored with AVA Digital Awards, a prestigious recognition celebrating excellence in digital communication.

The Enrollment Melt Calculator: Predict & Prevent Drop-Off Using AI
Shelby Moquin
Enrollment Management
The Enrollment Melt Calculator: Predict & Prevent Drop-Off Using AI

This post will explore why summer melt happens, proven strategies to combat it, and how AI-first platforms like Element451 can help you engage students effectively and reduce melt risk.‍

Breaking the "One-Size-Fits-All" CRM: How Higher Ed CRMs Are Becoming Hyper-Personalized
Shelby Moquin
Education Software & Technology
Breaking the "One-Size-Fits-All" CRM: How Higher Ed CRMs Are Becoming Hyper-Personalized

Instead of generalized automation, AI-powered CRMs can create hyper-personalized experiences at the individual level, adapting to each student’s unique journey in real time.‍

Effective Yield Management in Higher Education Admissions
Shelby Moquin
Enrollment Marketing
Effective Yield Management in Higher Education Admissions

Learn how yield management in higher education admissions helps balance enrollment, optimize resources, and improve recruitment strategies for institutions.

Improving Accessibility in Higher Education Technology
Shelby Moquin
Education Software & Technology
Improving Accessibility in Higher Education Technology

Discover how universities can enhance digital accessibility in higher ed tech to create an inclusive learning environment. Start improving accessibility today!

Top Use Cases for Chatbots in Colleges and Universities
Shelby Moquin
Chat & Texting
Top Use Cases for Chatbots in Colleges and Universities

Discover how colleges & universities use AI chatbots for student support, admissions, FAQs, and more. Explore key chatbot use cases in higher education.

Generative AI in Education: How AI is Transforming Learning
Shelby Moquin
AI
Generative AI in Education: How AI is Transforming Learning

Discover how generative AI is revolutionizing education, from AI tutors to personalized learning. Learn about the benefits, challenges, and future of AI in classrooms.

2025’s Hidden-Gem Higher Ed Conferences: Under-the-Radar Events That Drive Real ROI
Shelby Moquin
Professional Development Events
2025’s Hidden-Gem Higher Ed Conferences: Under-the-Radar Events That Drive Real ROI

In this post, we highlight five must-attend lesser-known conferences. If you’re looking for fresh perspectives on student recruitment, digital marketing, or data-driven decision-making, these events are worth adding to your calendar.

How AI-Generated Micro-Content is Changing Higher Ed Marketing
Shelby Moquin
AI
How AI-Generated Micro-Content is Changing Higher Ed Marketing

From an 18% increase in applications to a dramatic boost in event attendance, MBKU's case study showcases the power of automation without sacrificing personalization.

AI-Powered Decision Fatigue: Are Students Overwhelmed by Too Many Personalized Choices?
Shelby Moquin
Enrollment Marketing
AI-Powered Decision Fatigue: Are Students Overwhelmed by Too Many Personalized Choices?

Personalization is a game-changer in student recruitment, helping institutions connect with prospective students in more meaningful ways.

Higher Ed in 2025: The Biggest Tech, AI, and Enrollment Trends to Watch
Shelby Moquin
Higher Ed
Higher Ed in 2025: The Biggest Tech, AI, and Enrollment Trends to Watch

This article explores the key trends shaping higher education in 2025, including AI-powered automation and the evolving recruitment strategies institutions must embrace to stay competitive.

Higher Education Conferences vs. Virtual Summits: Which Format Delivers the Best ROI?
Shelby Moquin
Professional Development Events
Higher Education Conferences vs. Virtual Summits: Which Format Delivers the Best ROI?

Are virtual summits the future of higher ed events, or do in-person gatherings still provide unmatched value? Let’s break down the key factors shaping the future of higher education conferences in 2025.

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