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Why 95% of GenAI Pilots Fail—And How Higher Ed Leaders Can Succeed
Shelby Moquin
AI
Why 95% of GenAI Pilots Fail—And How Higher Ed Leaders Can Succeed

Explore why building an AI-ready workforce is so challenging—and what campus leaders can do to change the outcome.

Using a Cross-Functional AI Council to Support AI Adoption
Carrie Phillips
AI
Using a Cross-Functional AI Council to Support AI Adoption

An AI Council helps campuses adopt AI responsibly, stay aligned, and avoid scattered or duplicative efforts.

Launching AI in HigherEd Marketing: How the 6x6 Framework Supports Adoption
Carrie Phillips
AI
Launching AI in HigherEd Marketing: How the 6x6 Framework Supports Adoption

For those on the fence about how to best use AI, this post will provide a leadership structure and some ideas to get the team started. 

How Nevada’s College Town Pass Boosted Yield by 4.4%
Shelby Moquin
Enrollment Marketing
How Nevada’s College Town Pass Boosted Yield by 4.4%

Hear how Justin Bouldt and Jaime Hunt unpack the power of place-based marketing on Confessions of a Higher Ed CMO.

Rethinking Learning with Panopto CEO Stephen Laster
Shelby Moquin
AI
Rethinking Learning with Panopto CEO Stephen Laster

Panopto CEO Stephen Laster joins Higher Ed Geek to explore how AI and visual learning can enhance—not replace—the human heart of education.

The Student Giving Game: How UC Berkeley Rebuilt Its Philanthropy Culture
Shelby Moquin
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The Student Giving Game: How UC Berkeley Rebuilt Its Philanthropy Culture

Discover how the “Student Giving Game” transformed a struggling senior campaign into a campus-wide culture of giving powered by first-years, social contests, and smart storytelling.

How Johnston Community College Scaled Service Without Losing the Human Touch
Shelby Moquin
AI
How Johnston Community College Scaled Service Without Losing the Human Touch

VP Carrie Pitts-Densmore shares how her team overcame writer’s block, scaled service, and redefined human-plus-AI collaboration in higher ed.

A Father-Daughter Take On What’s Working (and what’s not) In College Recruitment
Shelby Moquin
Student Recruitment
A Father-Daughter Take On What’s Working (and what’s not) In College Recruitment

Tune in to High School to Higher Ed for real talk, enrollment insights, and a few laughs about squirrels.

Innovation-ish: Making Creativity Accessible in Higher Education
Shelby Moquin
Leadership
Innovation-ish: Making Creativity Accessible in Higher Education

Harvard’s Tessa Forshaw and Stanford’s Rich Braden join The Higher Ed Geek Podcast to unpack Innovation-ish — their new book on overcoming innovation hesitation, unlocking creativity, and helping higher ed embrace the “ish” in innovation.

How Carthage College Turned Athletics into an Enrollment Advantage
Shelby Moquin
Enrollment Marketing
How Carthage College Turned Athletics into an Enrollment Advantage

Hear VP Ashley Hanson share her playbook for collaboration, data integration, and smarter student-athlete recruitment.

What Students Really Want from Your Website (and What You Might Be Getting Wrong)
Shelby Moquin
Site Search
What Students Really Want from Your Website (and What You Might Be Getting Wrong)

Allison Turcio sits down with Grant DeRoo and Jarrett Smith to unpack findings from a groundbreaking study that surveyed over 1,000 prospective students about their top website priorities.

Busting Silos: How Bucknell’s Marketing and Admissions Teams Built a Blueprint for Collaboration
Shelby Moquin
Leadership
Busting Silos: How Bucknell’s Marketing and Admissions Teams Built a Blueprint for Collaboration

Jaime Hunt sits down with Brandy Kift, Assistant Vice President of Marketing Strategy at Bucknell University, to unpack how her team and admissions built one of higher ed’s most effective cross-functional partnerships.

The New Rules of Student Search: How Data and AI Are Redefining Higher Ed Marketing
Shelby Moquin
Site Search
The New Rules of Student Search: How Data and AI Are Redefining Higher Ed Marketing

Dustin Ramsdell sits down with Faton Sopa to discuss The State of Student Search — a sweeping new study by Manaferra that explores how today’s undergraduates, graduates, and adult learners search for, validate, and ultimately choose their college.

Rethinking the MBA: Why Business Schools Must Evolve Beyond ROI
Shelby Moquin
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Rethinking the MBA: Why Business Schools Must Evolve Beyond ROI

Leadership coach and former NYU Stern admissions leader Oren Margolis joins Mastering the Next to unpack the MBA’s identity crisis.

AI as a Thought Partner, Not Just a Tool
Shelby Moquin
AI
AI as a Thought Partner, Not Just a Tool

Brian Piper sits down with Mark Lee, Director of Web, User Experience, and Digital Strategy at Colorado College, to explore what it means to treat AI not as another app in your tech stack—but as a collaborator

Reframing the Narrative: What Americans Really Think About Higher Education
Shelby Moquin
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Reframing the Narrative: What Americans Really Think About Higher Education

Sophie Nguyen and Dustin Ramsdell unpack the findings from the organization’s newly released Varying Degrees 2025 report.

How Shane Baglini Built Trust and Momentum as a New Higher Ed Leader
Shelby Moquin
Leadership
How Shane Baglini Built Trust and Momentum as a New Higher Ed Leader

Jeremy Tiers sits down with Shane Baglini, Executive Director of Marketing and Communications at William & Mary, to unpack what it really looks like to step into a senior role with confidence, humility, and a plan.

The Power of Playful Authenticity in Higher Ed Social Media
Shelby Moquin
Social Media Management
The Power of Playful Authenticity in Higher Ed Social Media

Allison Turcio sits down with two higher ed social media pros—Eve Gaciarz from Yale School of Management and Kayla Ooms from Purdue University Northwest—to talk about the heart of higher ed storytelling: authenticity.

How Chowan University Boosted Enrollment and Retention with Strategy, Synergy, and Heart
Shelby Moquin
Enrollment Marketing
How Chowan University Boosted Enrollment and Retention with Strategy, Synergy, and Heart

Daniella sits down with Dr. Greene to talk about Chowan’s double-digit enrollment growth, major retention gains, and how a culture shift grounded in data, collaboration, and empathy helped make it all happen.‍

Navigating Leadership in the Agentic AI Era: Insights from John Haller
Shelby Moquin
AI
Navigating Leadership in the Agentic AI Era: Insights from John Haller

Discover John Haller’s candid take on how higher ed leaders can embrace AI in admissions responsibly

Making Peer Tutoring “Hip” Again
Shelby Moquin
No items found.
Making Peer Tutoring “Hip” Again

In episode 299 of The Higher Ed Geek Podcast, host Dustin Ramsdell welcomes Samyr back to the show to explore how Knack has grown since their last conversation in 2019.

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