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7 Tools Every Enrollment Marketer Should Be Using in 2025
Shelby Moquin
Enrollment Marketing
7 Tools Every Enrollment Marketer Should Be Using in 2025

Here’s a roundup of seven under-the-radar tools that savvy enrollment marketers are using to punch above their weight in 2025, complete with AI integrations that save time, boost personalization, and deliver real results.

What AI Search Means for Community Colleges and Regional Universities
Shelby Moquin
AI
What AI Search Means for Community Colleges and Regional Universities

Thanks to AI-powered search tools like Google’s Search Generative Experience (SGE), ChatGPT, and Perplexity, how students explore their options is being rewritten in real time.

Ethical or Irresponsible? The Real Questions to Ask Before Using AI in Higher Ed
Shelby Moquin
AI
Ethical or Irresponsible? The Real Questions to Ask Before Using AI in Higher Ed

At the Engage Summit in Charlotte, a special bonus episode of Higher Ed Pulse featured a powerful conversation between host Mallory Willsea and Stella Liu, Lead Data Scientist at Arizona State University.

Why the Best Enrollment Teams in 2025 Won’t Look Anything Like They Did in 2020
Shelby Moquin
Enrollment Management
Why the Best Enrollment Teams in 2025 Won’t Look Anything Like They Did in 2020

So what happens when we stop thinking of AI as an assistant and start thinking of it as a teammate? We build different teams.

Admit It: Your Recruitment Funnel Wasn’t Built for Today’s Student
Shelby Moquin
AI
Admit It: Your Recruitment Funnel Wasn’t Built for Today’s Student

It’s time to toss the static funnel and rethink how we guide students using three AI-powered strategies that are already transforming enrollment marketing: dynamic segmentation, intent scoring, and agent-led nudges.‍

AI, Empathy, and Enrollment: Your Melt Season Playbook for Smarter, More Human Outreach
Shelby Moquin
AI
AI, Empathy, and Enrollment: Your Melt Season Playbook for Smarter, More Human Outreach

If you're looking to transform your summer melt strategy with AI-enhanced personalization, data-driven intuition, and a more human tone, this series delivers.

What Higher Ed Marketers Can Learn by Looking Outside the Industry
Shelby Moquin
Higher Ed
What Higher Ed Marketers Can Learn by Looking Outside the Industry

This post examines how looking beyond the campus gates can help enrollment marketers reassess their strategies and adopt more effective, human-centered approaches to their work.

Let’s Talk About the Burnout Problem in Admissions — and What AI Can Do About It
Shelby Moquin
AI
Let’s Talk About the Burnout Problem in Admissions — and What AI Can Do About It

Let’s talk less about what AI might take away—and more about what it can give back.

How Conversational AI in Education Enhances Student Support
Shelby Moquin
AI
How Conversational AI in Education Enhances Student Support

Explore the benefits and challenges of conversational AI in education and find out how it can revolutionize the way higher ed institutions engage with students.

Operational Efficiency in Higher Education: Areas to Target
Shelby Moquin
No items found.
Operational Efficiency in Higher Education: Areas to Target

Explore core areas, common challenges, and tools to improve operational efficiency in higher education and achieve better outcomes across your institution.

Enrollment Automation: Tools, Features, and Benefits
Shelby Moquin
Enrollment Management
Enrollment Automation: Tools, Features, and Benefits

Learn how enrollment automation can transform higher education with top tools, benefits, and trends to enhance efficiency and the student experience.

What Is Dual Enrollment? Benefits, Risks & How It Works
Shelby Moquin
Enrollment Management
What Is Dual Enrollment? Benefits, Risks & How It Works

Discover what dual enrollment is, how it works, and if it’s right for you—start planning your college path today.

The Role of Autonomous AI Agents in Education
Shelby Moquin
AI
The Role of Autonomous AI Agents in Education

Discover how AI agents in education enhance learning and reduce workloads. Learn how your institution can benefit—read the full guide.

Your Boss Thinks AI Is a Fad. Here’s How to Prove Them Wrong.
Shelby Moquin
AI
Your Boss Thinks AI Is a Fad. Here’s How to Prove Them Wrong.

Whether it’s shifting to a new CRM, rolling out AI tools, or simply changing the way your team runs meetings, embracing change isn’t easy. But it is possible—and you don’t have to do it alone.

AI Workforce Enablement: Steps, Benefits, and Challenges
Shelby Moquin
AI
AI Workforce Enablement: Steps, Benefits, and Challenges

Learn what AI workforce enablement means in higher education, why it's essential, how to start, and what benefits and challenges institutions should expect.

Recruiting Adult Learners: Proven Strategies for Success
Shelby Moquin
Higher Ed
Recruiting Adult Learners: Proven Strategies for Success

Discover effective strategies for recruiting adult learners. Enhance enrollment with proven methods tailored for adult education programs.

Department of Education Budget Cuts 2025: Impact & Analysis
Shelby Moquin
Higher Ed
Department of Education Budget Cuts 2025: Impact & Analysis

Explore the latest 2025 updates on Department of Education budget cuts — what’s changing, who’s affected, and how schools are adapting.

How Digital Workforce Transformation Is Reshaping Work
Shelby Moquin
AI
How Digital Workforce Transformation Is Reshaping Work

Discover how digital workforce transformation drives growth. Learn key steps to adapt—start transforming your team today.

Best AI for Higher Education: Smart Solutions
Shelby Moquin
No items found.
Best AI for Higher Education: Smart Solutions

Discover the best AI for higher education. Explore top solutions for teaching, advising, research, and administration to boost your institution’s success.

Things You’ll Learn at Engage That You Won’t Hear Anywhere Else
Shelby Moquin
Professional Development Events
Things You’ll Learn at Engage That You Won’t Hear Anywhere Else

If you’re hungry for sharp insights and no-fluff strategies from the people redefining higher ed marketing, the Engage Summit is the event to watch.

Why I’m Headed to the Engage Summit: Innovation, AI, and the Future of Higher Ed MarComm
Carrie Phillips
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Why I’m Headed to the Engage Summit: Innovation, AI, and the Future of Higher Ed MarComm

Discover why a seasoned higher ed MarComm professional is heading to the Engage Summit in Charlotte. From AI-powered innovation to digital workforce tools, this blog explores key sessions shaping the future of enrollment, retention, and institutional success.

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