There's a GPT for That – 3 Key Takeaways from the Engage Summit
Erin Fields
AI
There's a GPT for That – 3 Key Takeaways from the Engage Summit

Discover how AI, specifically ChatGPT, can streamline higher education marketing by creating content under pressure, personalizing communication, and boosting productivity from Allison Turcio and Shane Baglioni's Engage Session, "There's a GPT For That."

Building the Future: How Guilford Tech is Revolutionizing Student Engagement
Shelby Moquin
Student Engagement
Building the Future: How Guilford Tech is Revolutionizing Student Engagement

Orna Shearin, the Customer Relationship Management Specialist at GTCC, joined the "In Your Element" podcast to share some thrilling news.

Celebrating 5 Years of Enrollify: 5 of Our Favorite Podcast Episodes
Erin Fields
Podcast
Celebrating 5 Years of Enrollify: 5 of Our Favorite Podcast Episodes

Enrollify is celebrating its 5th anniversary, reflecting on an incredible journey supported by its audience. To commemorate this milestone, Enrollify is highlighting some of its most impactful podcast episodes that have provided valuable insights and unforgettable moments. These episodes cover topics such as crafting effective email campaigns, navigating the challenges of artificial intelligence in marketing, offering practical advice for social media managers, addressing common marketing pitfalls, and emphasizing the importance of employee engagement in higher education. These discussions have been crucial to Enrollify's success over the years.

Tackling Burnout in Higher Education: Insights from Dr. Rebecca Pope-Ruark
Shelby Moquin
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Tackling Burnout in Higher Education: Insights from Dr. Rebecca Pope-Ruark

In a compelling episode of "I Wanna Work There," Eddie Francis delves into the pervasive issue of burnout in higher education with Dr. Rebecca Pope-Ruark, Director of Faculty Professional Development at Georgia Tech and host of the podcast, The Agile Academic.

The Power of Questions: Fostering Collaboration and Growth in Leadership
Shelby Moquin
Leadership
The Power of Questions: Fostering Collaboration and Growth in Leadership

Effective leadership hinges on asking the right questions. By inviting input, fostering collaboration, and focusing on the growth and well-being of your team, you can create a positive and productive work environment. Here are some powerful questions every leader should consider incorporating into their daily interactions with their team.

"Lessons in Leadership" — Fast-Track Your Leadership Journey
Shelby Moquin
Leadership
"Lessons in Leadership" — Fast-Track Your Leadership Journey

In the fast-paced world of higher education, effective leadership is more crucial than ever. "Lessons in Leadership", led by Dr. Carrie Phillips, is a new course designed to elevate your professional trajectory. Whether you're an aspiring leader or a seasoned professional looking to refine your skills, this course offers a comprehensive roadmap to success.

Creating a Netflix-Like Experience for University Websites: Enhancing Student Engagement with AI
Shelby Moquin
AI
Creating a Netflix-Like Experience for University Websites: Enhancing Student Engagement with AI

In a recent episode of The Application, Allison and guest Lance Hydrick from Halda discussed the transformative power of AI in enhancing the student experience on university websites. As higher education institutions grapple with the challenge of making their vast information more accessible and personalized, AI emerges as a crucial tool to bridge this gap.

AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit
Erin Fields
Content Strategy
AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

Strengthening College Brand Identity Through Mascots: A Case Study from Great Falls College
Shelby Moquin
Brand Development
Strengthening College Brand Identity Through Mascots: A Case Study from Great Falls College

Maya Demishkevich has the pleasure of interviewing Dr. Stephanie Erdmann, Dean and CEO of Great Falls College on the latest release of The Hidden Gem podcast. They dove into the fascinating journey of how Great Falls College introduced a new mascot to strengthen its brand identity. They offer valuable insights into the strategic process behind adopting a mascot, especially for institutions without an athletic program.

Celebrating 'Talking Tactics': Best Episodes for Maximizing Engagement
Shelby Moquin
Higher Ed Marketing & Communications
Celebrating 'Talking Tactics': Best Episodes for Maximizing Engagement

As we celebrate the one-year anniversary of Talking Tactics, we’re thrilled to highlight episodes that have driven outstanding engagement. Over the past year, Talking Tactics has become a go-to resource for higher education marketers, offering practical advice and actionable strategies. Today, we’re shining a spotlight on episodes that have maximized engagement in marketing strategies. These episodes didn’t just capture your attention — they inspired you to connect more deeply with your audiences.

The Role of AI in University Admissions: Balancing Technology and Human Touch with Dr. Paul Marthers
Shelby Moquin
AI
The Role of AI in University Admissions: Balancing Technology and Human Touch with Dr. Paul Marthers

In this insightful episode of Mastering The Next, host Ray Lutzky is joined by Dr. Paul Marthers, Vice Provost for Enrollment Management at Emory University. Together, they explore the evolving role of artificial intelligence (AI) in university admissions and the critical balance between leveraging technology and maintaining the human element in enrollment management.

Celebrating 'Talking Tactics': Enhancing Your Institution’s Reputation
Shelby Moquin
Brand Development
Celebrating 'Talking Tactics': Enhancing Your Institution’s Reputation

As we celebrate the first anniversary of "Talking Tactics," we are excited to reflect on the impactful strategies our guests have shared over the past year. Hosted by Dayana Kibilds, Vice President of Strategy at Ologie, this podcast has become an essential resource for higher education professionals.

Exploring the Potential of Professors FM: A Conversation with Robert Li
Shelby Moquin
Podcast
Exploring the Potential of Professors FM: A Conversation with Robert Li

In the latest episode of The Higher Ed Geek Podcast, host Dustin Ramsdell welcomes back a returning guest, Robert Li, a prominent figure in higher education content creation. Robert, who is deeply entrenched in the higher education podcasting world, shares his journey and the innovative steps he's taking with his latest venture, Professors FM.

Celebrating 'Talking Tactics': Top Higher Education Marketing Strategies to Boost Your Reach 🎉
Shelby Moquin
Enrollment Marketing
Celebrating 'Talking Tactics': Top Higher Education Marketing Strategies to Boost Your Reach 🎉

Discover top tactics from “Talking Tactics” to enhance your higher education marketing reach. Learn how to leverage interns, student stories, and Reddit.

Transforming Technical Education: Insights from Texas State Technical College
Shelby Moquin
Education Software & Technology
Transforming Technical Education: Insights from Texas State Technical College

In a recent episode of the "In Your Element" podcast hosts Daniella Nordin and Brendan Henkel spotlighted an insightful discussion with Michael Bettersworth, the Chief Marketing Officer at Texas State Technical College (TSTC).

Exploring Social Media Mastery with J.S. Stansel: Insights from "Confessions of a Higher Ed CMO
Shelby Moquin
Social Media Management
Exploring Social Media Mastery with J.S. Stansel: Insights from "Confessions of a Higher Ed CMO

In the latest episode of the "Confessions of a Higher Ed CMO", host Jaime Hunt welcomes J.S. Stansel, the founder of Saturn 9 Media and former social media manager at the University of Central Arkansas.

Driving Digital Transformation in Higher Ed with Element 451's VP of Product, Eric Range
Shelby Moquin
Digital Advertising
Driving Digital Transformation in Higher Ed with Element 451's VP of Product, Eric Range

In the latest episode, host Daniella Nordin sits down with Eric Range, the VP of Product at Element 451, to dive into Eric's journey from student affairs to CRM strategy and product leadership.

Looking For Tips To Build Your Marketing Dream Team? Look No Further!
Shelby Moquin
Digital Advertising
Looking For Tips To Build Your Marketing Dream Team? Look No Further!

Maya Demishkevich, host of The Hidden Gem, had the pleasure of speaking with Lillian Clemente, the Executive Director of Strategic Marketing Communications and Interim VP for Strategy and Innovation at Front Range Community College.

The Athletics Advantage: How Division III Sports Boost Recruitment and Retention at Elmira College
Shelby Moquin
Student Recruitment
The Athletics Advantage: How Division III Sports Boost Recruitment and Retention at Elmira College

On another insightful episode of Visionary Voices, the college president's playbook, host Bryan Gross dove into the crucial role that college athletics play in enhancing recruitment and retention, especially at Division III institutions. Guests include President Chuck Lindsay of Elmira College

The Challenges and Opportunities in Community Colleges: Insights from Martha Parham
Shelby Moquin
AI
The Challenges and Opportunities in Community Colleges: Insights from Martha Parham

Host of The Hidden Gem podcast Maya Demishkevich welcomes Martha Parham, Senior VP of Public Relations for the American Association of Community Colleges (AACC). Martha brings a wealth of experience and a national perspective on the unique challenges and opportunities facing community colleges.

Enhancing Campus Identity: The Power of Environmental Graphics in Higher Ed
Shelby Moquin
Higher Ed Marketing & Communications
Enhancing Campus Identity: The Power of Environmental Graphics in Higher Ed

In episode 54 of the Confessions of a Higher Ed CMO, Jaime Hunt converses with Adrienne King, Associate Vice President of Marketing at Indiana University, about the transformative power of environmental graphics on university campuses. This discussion highlights how the strategic use of environmental graphics can create a sense of community, enhance brand visibility, and foster school pride.

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