If you're a higher ed marketer or admissions professional seeking insights, consumer data, and marketing best practices to optimize student recruitment and elevate the student experience, The Application — hosted by Allison Turcio, Assistant Vice President of Enrollment and Marketing at Siena College —  is your guide. 

From brand-building to winning on LinkedIn, let's take a look at The Application's top 5 episodes from 2023. 

Navigating the Enrollment Cliff: Strategies for Higher Education Marketers

🎙️Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock

As colleges brace for the enrollment cliff, marketers need to be change agents. Carrie shares actionable advice on leveraging skills to navigate the cliff and drive impactful change in institutions. 

🎧 Tune in for practical insights and a game plan.

Why Content Marketing is Essential for Higher Education Marketing

🎙️Melissa Fiorenza, Content Marketing Expert and Writer

In this episode, we dive into the world of content marketing for higher education marketing teams. Learn valuable tips, common mistakes to avoid, and how to develop a winning strategy that engages audiences and generates leads. 

🎧 Elevate your content marketing game.

Building Brand When You Don’t Have a Name Brand

🎙️Peter George, CEO and President of ED Marketing Agency

Numerous institutions encounter hurdles in establishing their brand recognition. Unlike Ivy League schools, not every educational institution enjoys the privilege of instant recognition.

Peter shares the strategies schools can use to distinguish themselves. This involves emphasizing experiential factors like a distinctive location, small class sizes, or a focused undergraduate experience. 

🎧 Discover opportunities, navigate pain points, and learn how to rally your community for increased brand awareness.

How to Win at Higher Education Marketing on LinkedIn

🎙️Kyle Campbell, Founder of Education Marketer

Unlock the power of LinkedIn for your higher education marketing strategy! In this episode, you'll learn about how to leverage and support the creators on your campus to build brand awareness for their brands and your university. 

🎧 Explore best practices, tips, and tricks for reaching and engaging with your target audience on LinkedIn. 

How to Unlock the Power of Your .Edu

🎙️Allison and Ben Congelton, CEO & founder of Olark

Your institution's website is a strategic marketing asset. Learn about the transformative potential of web optimization and the pivotal role live chat plays. 

🎧 Learn how to create exceptional user experiences and maximize your .edu's impact.

The Enrollify Network

The Application with Allison Turcio is just one of the many amazing podcasts in the Enrollify network where you can dive into compelling stories, innovative ideas, and practical frameworks crafted to elevate your skills as a higher education professional. 

If you liked these episodes, odds are good you’ll like other shows focusing on marketing, admissions, and higher ed technology.

Happy listening!