What Do Rising College Applications Really Mean for Higher Education?

What Do Rising College Applications Really Mean for Higher Education?
Sirley Carballo
February 7, 2024
No items found.

About the Blog

In the latest episode of the EduData podcast, co-hosts Timothy Davis and Jamie Boggs embark on an enlightening journey through the recent trends and shifts in the college application process, as illuminated by the latest data from the Common App.

Their discussion offers a comprehensive overview of the complexities and evolving challenges within the higher education sector, particularly in the post-pandemic landscape.

The Surge in Applications: A Closer Look at the Numbers

The conversation kicks off with a deep dive into the significant increase in college application volumes, revealing a 12% rise in the latest cycle. This surge, however, is not mirrored by an equivalent growth in the number of applicants, which only saw an 8% increase.

The hosts unpack these figures, highlighting a notable trend: students are submitting applications to more colleges, leading to a 3% rise in the average number of applications per student.

This section underscores the importance of data literacy in deciphering the changes within the admissions process and what it means for both students and institutions.

Selectivity and the Shift in Application Dynamics

In their discussion, Timothy and Jamie delve deeper into the nuanced ways in which the explosion of college applications is affecting institutions of varying selectivity. They note an intriguing trend: while application numbers are soaring, this increase is not uniformly distributed across the higher education landscape.

Highly selective colleges, those with admit rates below 25%, are experiencing a slower pace of growth in application volumes compared to their less selective counterparts, which see admit rates at or above 75%. This divergence raises critical questions about the changing nature of college admissions and the strategies institutions might need to adopt in response.

The conversation turns reflective as the co-hosts examine the language and perceptions surrounding college selectivity. They challenge the traditional accolades associated with being "most selective" and propose a thought-provoking shift towards viewing these institutions as "most rejective." This reframing sparks a broader debate on the societal value ascribed to higher education and the implications for institutions that pride themselves on exclusivity.

By scrutinizing the impact of selectivity dynamics on both the college experience and societal perceptions of value, Timothy and Jamie encourage a critical reassessment of what it means to be a selective institution in today's educational landscape.

Affirmative Action and Test-Optional Policies: The Changing Face of Admissions

Moving on to the ramifications of the U.S. Supreme Court's ruling on affirmative action, Timothy and Jamie tackle its profound effects on college admissions. They highlight a significant uptick—a 15% increase—in applicants identifying as underrepresented minorities, underscoring the evolving narrative around diversity in higher education. This segment probes into the consequences of such landmark decisions, contemplating how admissions offices are adapting their processes in the absence of considering race and ethnicity as part of their evaluation criteria.

The discussion takes a turn towards the growing movement towards test-optional admissions policies, a trend accelerated by the pandemic and now further complicated by shifts in legal and societal attitudes towards standardized testing. The co-hosts explore how the decline in emphasis on test scores, coupled with the removal of race and ethnicity from the admissions equation, is forcing a reevaluation of how colleges assess potential students. They speculate on the future of admissions criteria and diversity initiatives, pondering how institutions can maintain commitment to equity and access amidst these seismic shifts.

Through their analysis, Timothy and Jamie illuminate the complex interplay between policy changes and admissions strategies, highlighting the urgent need for innovative approaches to ensure a fair and inclusive higher education system. Their conversation paints a picture of a college admissions landscape at a crossroads, facing the dual challenge of adapting to new norms while striving to uphold the principles of diversity and equal opportunity.

Looking Ahead: Adaptation and Innovation in Higher Education

In the final segment, Timothy and Jamie speculate on the future of college admissions, considering how institutions and applicants might adjust their strategies in response to these evolving dynamics. This forward-looking perspective emphasizes the necessity for continued innovation and adaptability in higher education.

Key Takeaways:

  • College application volumes have significantly increased, with a notable rise in the average number of applications per student.
  • Growth in application volumes varies by institutional selectivity, highlighting differing challenges and opportunities across the higher education spectrum.
  • The ruling on affirmative action and the shift towards test-optional policies are reshaping the admissions landscape, prompting a reevaluation of data use and equity in college admissions.
  • The need for adaptability and innovation in enrollment management and admissions processes is more critical than ever, as institutions and applicants navigate a rapidly changing environment.

For higher education professionals and prospective students alike, the insights shared in this episode underscore the importance of staying informed and adaptable in the face of change.

We invite you to listen to the full EduData episode to dive deeper into these discussions and explore the rich tapestry of data and trends shaping the future of college admissions. Join us as we continue to question the status quo, champion innovation, and navigate the complexities of higher education together.


Shelby Moquin
Creating a Netflix-Like Experience for University Websites: Enhancing Student Engagement with AI

Creating a Netflix-Like Experience for University Websites: Enhancing Student Engagement with AI

In a recent episode of The Application, Allison and guest Lance Hydrick from Halda discussed the transformative power of AI in enhancing the student experience on university websites. As higher education institutions grapple with the challenge of making their vast information more accessible and personalized, AI emerges as a crucial tool to bridge this gap.

Erin Fields
AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit
Content Strategy

AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

Shelby Moquin
Strengthening College Brand Identity Through Mascots: A Case Study from Great Falls College
Brand Development

Strengthening College Brand Identity Through Mascots: A Case Study from Great Falls College

Maya Demishkevich has the pleasure of interviewing Dr. Stephanie Erdmann, Dean and CEO of Great Falls College on the latest release of The Hidden Gem podcast. They dove into the fascinating journey of how Great Falls College introduced a new mascot to strengthen its brand identity. They offer valuable insights into the strategic process behind adopting a mascot, especially for institutions without an athletic program.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Search podcasts, blog posts, people