Conversational Marketing for Higher Education eCourse

Register for Conversational Marketing for Higher Education eCourse

The Skinny on the Course

Topic
- ‍Dive deep into the world of Conversational Marketing, a cutting-edge strategy that focuses on real-time, personalized customer interactions to drive engagement and conversions.
Total Lessons
- ‍20 comprehensive lessons designed to grow your skills.
Course Style
- Asynchronous Learning: Learn at your own pace with our flexible, self-paced course structure. Access the material anytime, anywhere, and revisit lessons as needed.
- Interactive Content: Engage with interactive modules, quizzes, and real-world case studies to solidify your understanding and application of conversational marketing tactics.
Price
- ‍Absolutely FREE! Invest your time, not your money, and gain valuable skills that will elevate your marketing strategies.

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Session 1: What is Conversational Marketing?

Lesson 1: An intro to the course
Lesson 2: Conversational Marketing: A Framework That Aligns With How People Buy
Lesson 3: How Conversational Marketing Applies to Higher Ed

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Session 2: Why Conversational Marketing Works for Higher Ed Student Recruitment

Lesson 1: Why You Don’t Just Need a Prettier Website
Lesson 2: How Conversational Marketing Reduces Friction in the Student Journey
Lesson 3: Examples of Conversational Marketing Playbooks
Lesson 4: How Conversational Marketing Fits into Your School’s Strategic Enrollment Marketing Plan

Session 3: How to Create a Conversational Marketing Strategy for Your School

Lesson 1: Understand Today’s Student Journey
Lesson 2: How to Start Crafting Your Conversational Marketing Strategy
Lesson 3: A Guide to Creating Conversational Marketing Playbooks

Session 4: The Technology Stack You Need to Do Conversational Marketing

Lesson 1: What Platforms and Tools do You Need for Conversational Marketing
Lesson 2: How Conversational Marketing Technology Connects to Your CRM and SIS
Lesson 3: What Insights Can You Learn with an Integrated Tech Stack?

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Session 5: How to Craft Conversational Messages — A Collaborating Brainstorm and Branding Exercise

Lesson 1: How to Make Your Communications More Conversational
Lesson 2: How to Make Your Chatbots Fun — And Why You Should
Lesson 3: How to Make Your Texts Stand Out
Lesson 4: How to Write Emails That Get Opened

Session 6:

Closing Remarks

Why Take This eCourse?

1. It's FREE!

2. Take the course on YOUR time

3. Get certified by Enrollify

4. Help us pioneer new Enrollify content

This eCourse is made possible by our friends at: Mongoose

Want a better way to connect with your students, alumni & prospects? Mongoose is dedicated to improving communication between schools and their students by providing smart, automated products that personalize the student experience. Mongoose’s market-leading conversational software is designed specifically with higher education needs in mind. Now you can engage, build connections, and stand out from your competition - without needing to scale your team. Meet students where they already are with our premier texting platform, Cadence, or easily deliver instant, personalized engagement to each website visitor with our AI conversational chatbot, Harmony.

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