How to Reduce Friction on Your Website and Compel Students to Enroll: Site Search 101

How to Reduce Friction on Your Website and Compel Students to Enroll: Site Search 101
Enrollify and Squiz partnered to develop a comprehensive, dynamic eCourse packed with everything you need to know to leverage site search for student recruitment. This collaboration brings together Enrollify's expertise in educational marketing and Squiz's advanced technology solutions to offer a curriculum that covers the strategic and technical aspects of optimizing site search functionalities. The course aims to equip educational institutions with the knowledge to effectively use site search as a tool to enhance prospective student engagement, improve website usability, and increase conversion rates. Through interactive modules, real-world examples, and actionable insights, participants will learn how to tailor search experiences to meet the needs of prospective students and maximize their recruitment strategies. This course is an essential resource for marketing professionals and admissions teams looking to harness the full potential of their digital platforms in attracting and enrolling students.

Register for Enroll: Site Search 101

The Skinny on the Course

  • Topic: Website, Site Search
  • Lessons: 13
  • Course Style: Asynchronous
  • Price: FREE

Session 1: Why Site Search Matters in Enrollment Marketing

  • Lessons 1 & 2: How To Make the Most of This Course
  • Lesson 3: What is Site Search?
  • Lesson 4: Why Site Search Isn’t Just For IT

Session 2: How to Help Your Website Visitors Find What They’re Looking For in Seconds

  • Lesson 1: How a Search Engine Works
  • Lesson 2: What to include in your institution’s search
  • Lesson 3: What Functionality You Need to Succeed in Today’s Higher Ed Landscape

Session 3: How to Make Your Website Pages Function Like Google SERPs

  • Lesson 1: Reducing Search Exits
  • Lesson 2: How to increase conversions and leverage your campaigns in your search results
  • Lesson 3: The power of promoted results & good search design

Session 4: How to Take Charge of Website UX and Prove ROI with Search

  • Lesson 1: Best Practice Case study: How to 5X Your Goal Value
  • Lesson 2: How to Make a Small Budget Stretch with Search
  • Lesson 3: How to Deliver Meaningful Experiences and Put Macro-Personalization Within Reach
  • Closing Thoughts

Why Take This eCourse?

1. It's FREE!

2. Take the course on YOUR time

3. Get certified by Enrollify

4. Help us pioneer new Enrollify content

This eCourse is made possible by our friends at: Squiz

Meet Squiz — a Student Experience Platform that offers a full suite of solutions developed exclusively for higher education. Squiz is the secret friction-reducer that schools across the globe are using to not just attract the next generations of students, but nurture them to the point of enrollment in a way that is conducive — not counter to — how they consume information and make purchasing decisions.

Discover the key strategies for staying ahead in graduate marketing with insights on:

Graduate Marketing

The Evolving Landscape of Graduate Marketing

How to navigate the changing perceptions of higher education's value and highlight the transformative impact of your programs.

Student Experience

Understanding the Graduate Student Experience

Tailoring support and flexibility to fit the lives of working professionals, ensuring your programs meet their real-world needs.


Technology for Graduate Enrollment Management

Leveraging AI and CRM technologies to personalize the student journey and enhance enrollment strategies.


Demands and Preparing for the Future

Adapting to preferences for authentic, flexible learning experiences with innovative offerings like stackable certificates and micro-credentials.


Equip yourself with the knowledge and tools needed to thrive.

Download your guide today and take the first step towards transforming your graduate marketing strategies for 2024 and beyond.

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