Personalization That Increases Campus Visits And Engagement From Students

Jack Corby of Stevens Strategy joins the show to discuss why so many enrollment teams are stuck in outdated structures, and what leaders can do to identify gaps, rethink their org design, and build teams ready for modern enrollment demands.

The higher education sector is facing a quiet talent crisis: a staggering 74% of higher ed marketers are actively considering an exit from the industry. Mallory sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to uncover the systemic issues fueling this exhaustion and explore how institutions can reverse the trend. Drawing from his own journey climbing from a small four-person team at Muhlenberg College to overseeing 22 creatives at a historic flagship university, Shane breaks down the unique hurdles of stepping into a high-visibility executive marketing role. They dive headfirst into a problematic culture where leadership often misinterprets professional development and personal LinkedIn branding as a “flight risk” rather than a powerful, organic extension of the university's reach.

In this episode, Shuchita Poddar discusses her experience managing three distinct student content teams at the University of Iowa and reveals how her team successfully leverages authentic, student-driven content to engage prospective students.

Rishab Malhotra sits down with leaders from AIRC and AIEA to explore why higher ed institutions need to break down the silos between domestic and international enrollment strategy.

Jaime Hunt and Joanne Giles dig into the real friction points holding higher ed marketing teams back—and why project management software alone won't fix a broken operating model.