About the Episode
Indiana State University welcomed its largest freshman class in six years while growing transfer and graduate enrollment by 13%. How? Christian Ponce, Executive Director of University Marketing at Indiana State University, joins us to break down the mindset behind their success: "Marketing doesn't support enrollment. Marketing is enrollment." Christian shares how Indiana State ditched higher-ed clichés for organic, outcome-driven student stories that address key audience fears around cost, career outcomes, and personal fit. Plus, he breaks down how to align campus leaders, bridge brand and performance marketing, and completely overhaul traditional recruitment collateral.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
.svg)
.svg)
