Content Quality in the Age of AI

Tursio's 100th episode argues that enrollment marketing should prioritize experience, authentic voices, accessibility, and clarity over communication, institutional messaging, jargon, and information overload.

Why do enrollment challenges often appear too late? Mehgan Cabrera shares how institutions can spot early warning signs, break down silos, and build stronger student journeys with smarter data, relationships, and AI.

Rishab Malhotra and author Anna Esaki-Smith discuss how higher ed's self-inflicted cost and pricing problems, combined with a global demographic decline and shifting views on the value of a college brand versus skills, are driving consolidation and forcing institutions to adapt—though she remains optimistic about the traditional college experience's enduring value.

Jenny talks with MIT senior video producer Melanie Gonick, who draws on her experience running MIT's YouTube channel since 2008 to share how the platform has evolved and to offer practical tips—strong titles, optimized metadata, eye-catching thumbnails, and well-organized playlists—for capturing viewers and building community around academic content.

JC talks with Element451's Ty Fujimura and Encoura's Matt Ellis about AI governance and ROI in higher ed, plus a deep dive into the new Encoura Connect partnership bringing predictive enrollment intelligence together with agent-driven CRM.