Understanding Today’s Graduate Student Decision Journey

About the Episode: 

In this week’s episode, Dustin speaks with Marshall McClung of Spark451 about insights from the latest Graduate Intenders Survey, exploring how prospective graduate students research, evaluate, and choose programs. The conversation highlights a clear shift toward more pragmatic decision-making, with students prioritizing return on investment, career outcomes, flexibility, and cost when considering graduate education. 

They also discuss how the search process is evolving, with increased reliance on social platforms and AI tools alongside traditional channels. Ultimately, the episode underscores the need for institutions to deliver clear, relevant messaging in the right places while remaining responsive and student-centered throughout the recruitment journey.

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About the Show: The Higher Ed Geek Podcast explores the impact of edtech on the student experience by speaking with diverse leaders from institutions, companies, and nonprofit organizations. Each week we aim to provide an engaging, fun, and relevant dose of professional development that honors the wide range of work happening all across the higher ed ecosystem. Come geek out with us! The Higher Ed Geek Podcast is hosted by Dustin Ramsdell and is a proud member of the Enrollify Podcast Network.

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Connect With Our Host:
Dustin Ramsdell‍

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Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.