About the Episode
In this bonus episode recorded live at the eduWeb Summit in Orlando, Dustin speaks with Dan Desrochers of Amherst College about what it means to serve as an embedded communications leader within student affairs and why context, process, and strong relationships are essential to effective higher education marketing. They discuss the value of building thoughtful communication strategies, leveraging AI to enhance workflows without sacrificing creativity, and resisting the urge to chase every new trend—whether it's social media platforms or emerging technologies.
Guest Name: Dan Desrochers - Director of Communications in Student Affairs at Amherst College
Guest Social: LinkedIn
Guest Bio: As the inaugural Director of Communications in Student Affairs at Amherst College, Dan Desrochers helps students navigate the Amherst experience and learn about all the college has to offer while helping the excellent staff and faculty do their best work each day.
To accomplish these goals, he guides the development of a strategic communications plan within Student Affairs, implementing centralized communications for more cohesive messaging, integrating more robust data collection for improved analytics and developing the Student Affairs brand.
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